Rhodes Furniture is Sitting Pretty With BroadVision`s Retail Commerce Suite

Harte-Hanks Implements BroadVisionŽ E-business Applications to Establish New Revenue Channel for Rhodes Furniture

REDWOOD CITY, Calif.--June 25, 2001-- BroadVision, Inc. (Nasdaq:BVSN - news), a leading provider of personalized e-business applications, today announced that Rhodes Furniture, a top furniture retailer in the Southeast and Midwest, has used a suite of e-business applications from BroadVision to build and power its new online presence, www.rhodesfurniture.com. Interactive services company Harte-Hanks, Inc. (NYSE:HHS - news) worked with Rhodes Furniture to implement BroadVisionŽ Retail Commerce(TM), creating a new online channel that allows Rhodes` customers to browse products and make purchases online. The recently launched site currently serves more than 100,000 unique visitors per month.

BroadVision partner Harte-Hanks, the consulting firm that manages Rhodes` direct marketing efforts and customer relations program, used BroadVision`s e-business application suite to create a Web site that offers customers a unique and reliable shopping experience. Features of the new site include an interactive room planner, a store locater and real-time inventory and pricing information. By entering a zip code, customers can search for and purchase furniture online from Rhodes Furniture stores located in their local delivery areas. Once an item is purchased, a sales receipt is issued in the local Rhodes Furniture store and customers receive confirmation and delivery information for their orders within 48 hours.

``One challenge customers face when buying furniture online is determining whether or not the furniture will fit in a room given its size and shape. The interactive room planner that Harte-Hanks created gives our customers the ability to organize a room based on its dimensions. In addition, the new site lets us provide personalized service to each customer, encouraging repeat business and making it easy for them to shop online or at one of our `brick and mortar` locations,`` said Steve Hurwitz, senior vice president of Marketing at Rhodes Furniture.

``Their BroadVision-powered site gives Rhodes Furniture a new revenue channel without having to add additional customer service staff,`` said Chris Grejtak, chief marketing officer for BroadVision. ``Rhodes is well known for high-quality customer service and staff responsiveness. They have brought those same qualities to the web by creating an innovative site that combines online shopping with the convenience of delivery from local stores.``

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About Rhodes Furniture
With over 80 stores, Rhodes Furniture is one of the largest furniture retailers in the country. By consistently providing customers with the best selection, price, value and service, Rhodes has well-earned its outstanding reputation in the industry.

About Harte-Hanks, Inc.
Harte-Hanks, Inc., San Antonio, Texas, is a worldwide, direct and interactive services company that provides end-to-end customer relationship management (CRM) and related marketing services solutions for a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, to analyze and to disseminate customer and prospect data at all points of contact. The company`s customer-centric models allow it to be the overall solutions provider for driving traffic to a website, call/contact center, or brick-and-mortar location. With premier specialized offerings -- Web page design to e-care, desktop database capabilities to systems integration, personalized mail to e-mail, proprietary software products to application service provider and hosting solutions -- Harte-Hanks provides practical implementation of technology and understands the needs of clients and their customers to deliver best-of-breed solutions.

Visit the Harte-Hanks Web site at www.harte-hanks.com. Or call 800/456-9748.

About BroadVision
BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996 -- has more than 1,200 customers. IDC ranks BroadVision as the world`s leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City and can be reached at 650/261-5100 or info@broadvision.com.

Note to Editors: BroadVision, BroadVision One-To-One and BroadVision Retail Commerce are registered trademarks of BroadVision, Inc. in the United States and other countries.