NASCAR Site Adds Horsepower

Guide to E-Commerce Technology

eFANshop and KnightRidder.com are teaming up to operate the online store of ThatsRacin.com, a NASCAR news site. The store is scheduled to go live in October.

Under the arrangement, eFANshop will design, develop, and maintain the ThatsRacin.com store, from merchandising and customer service, to order processing and fulfillment.

ThatsRacin.com provides independent, daily news coverage of NASCAR racing, generated by the ThatsRacin.com staff and other Knight Ridder news organizations, primarily The Charlotte Observer.