Mercantec PowerMarketing Now Available for Miva Merchant and ShopSite Users

For Immediate Release

Contact: Steve Lundin
Slack Barshinger
(312) 923-7601/(773) 425-8007
Stevel@slackbarshinger.com

Mercantec adds marketing muscle to standard storefront and shopping cart solutions

Naperville, Ill.—June 25, 2001—CommerceTone, a Mercantec company, announced today that its PowerMarketing integrated suite of e-marketing services is now available to users of Miva Merchant and ShopSite e-commerce shopping cart solutions. PowerMarketing represents the first time small-to-medium sized businesses (SMB) can take advantage of sophisticated marketing services typically available only to large companies. PowerMarketing is the first fully integrated suite of marketing tools available through hosting companies and service providers. It will also be a part of the soon-to-be-released Mercantec Power Commerce suite of e-commerce solutions.

“E-commerce has advanced far beyond just providing a merchant with a shopping cart and a storefront,” says Tim Noe, CEO of Mercantec. “Mercantec is excited to be providing the SMB market with a solution that gives them the ability to understand their customer base and take action to drive additional revenue. PowerMarketing offers small businesses the same types of e-marketing solutions that were previously only available to larger businesses.” Mercantec’s PowerMarketing incorporates many strategic marketing essentials: brand building services such as search engine registration, business directory services, traffic driving tools, detailed customer and market reporting, and sales generating services such as cross-sale and e-mail campaign building. In addition, PowerMarketing provides online measurement tools that allow merchants to regularly evaluate the effectiveness of their online marketing programs.

PowerMarketing offers an easy-to-use suite of marketing services integrated with an existing shopping cart platform giving the service provider the ability to substantially increase monthly revenues. Designed with a scalable architecture comprised of the latest technologies including Java, EJB, XML, JBoss, and Oracle, PowerMarketing is a secure program that also provides multi-step wizards, educational guides, and online support.

The fully-featured Mercantec Power Commerce will be officially released in July at Internet World Chicago.

Guide to E-Commerce Technology

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About Mercantec, Inc.
Established in 1995, Mercantec, Inc. is a leading global provider of software products and services that enable Internet commerce. Mercantec distributes complete e-commerce solutions through Internet Service Providers and web hosting providers to small- to medium-sized businesses. Mercantec`s Internet commerce solutions are used worldwide through more than 200 industry leading hosting companies and Internet service providers, such as Verio/Hiway, EarthLink, Sprint, Interliant and Telefonica. For additional company or product information, visit the Mercantec website, www.mercantec.com, or call 630-305-3200.

About CommerceTone, Inc.
CommerceTone, Inc., a division of Mercantec, Inc. is a leading provider of e-Marketing services that enable growing retailers to market their online store. CommerceTone’s eMarketing Suite works with several popular storebuilding platforms and is distributed through Internet Service Providers and web hosting companies for use by small and medium-sized businesses. For additional company or product information, visit the CommerceTone website at www.commercetone.com or call 781-273-2121.