MARKETMAX ADVANCED RETAIL PLANNING AND ANALYTICS SOLUTION SELECTED BY DISCOVERY CHANNEL STORES
Marketmax Will Help Create Seamless Consumer Shopping Experience Across
Catalog, Internet and Retail Stores
Wakefield, Mass. - June 25, 2001 - Marketmax, Inc. announces today that
Discovery Channel Stores has selected its full Integrated Merchandise
Planning Solution as part of a technology infrastructure project. The
project includes a new merchandise planning and analysis system,
replenishment system and an upgrade to Discovery Channel Stores`
transactional system.
Marketmax is the leading provider of advanced retail planning and analytics
software for many of the world`s most respected retailers and their
suppliers. Discovery Channel Stores is a premier specialty retailer of
entertaining and educational products and is committed to delivering an
engaging, multi-channel shopping experience across its 165 stores, Web site
(www.discoverystore.com) and catalog. Marketmax`s highly scalable, Web-based
software will help Discovery Channel Stores become more intimate with its
products and customers. The goal of the project is to help Discovery Channel
Stores increase margins, optimize inventory, and provide a customized yet
seamless customer shopping experience across all retail channels.
Deloitte Consulting, one of the world`s leading consulting firms, and
Discovery Channel Stores worked closely together to identify the scope of
the project, conduct a needs assessment, and select vendors. Marketmax will
work with Deloitte Consulting on software implementation.
"We recommended to the Discovery Channel Stores that it invest in the areas
of technology infrastructure that were going to result in the most immediate
ROI. In our view, planning, analysis and replenishment are the areas where
the company will receive the greatest value quickly," said Carl Tymann, a
senior manager in Deloitte Consulting`s Consumer Business Practice, Western
Region. "We also recommended that Discovery take a best-of-breed approach to
vendor selection to ensure it gets the richest product functionality from
respective experts in its space. As a result of an in-depth evaluation, we
found that Marketmax and E3, when combined, have one of the most complete
and deepest offerings." Marketmax and E3 have a strong strategic
partnership and are committed to providing a total solution in the area of
retail planning, analytics and replenishment.
Carla Rolinc, senior vice president of information systems at Discovery
Channel Stores commented, "We want to combine our three channels of business
into one collaborative analysis and planning environment with the ultimate
goals of optimizing inventory and delivering a consistent yet customized
shopping experience for our customers. After exploring several options, it
was clear that the Marketmax solution was the best fit for us. They
presented an integrated product suite that will enable us to link our
financial, in-season, assortment and space planning processes together using
a single system. Marketmax`s Web-based product architecture will provide us
with the foundation for building a collaborative planning environment. In
addition, we were very impressed by Marketmax`s retail knowledge,
experienced and attentive team and the way the team was able to translate
our business needs."
"It is important for a premier specialty retailer such as Discovery Channel
Stores to ensure the best possible customer experience. This means that
products are available where and when customers expect to find them, whether
they are shopping online, by mail, or in stores," said Lori Schafer
president and CEO of Marketmax. "Our scalable, Web-based software will allow
Discovery to understand its channels, products and customers intimately,
anticipate demand, and build optimized retail plans that deliver measurable
ROI. We are confident Discovery will achieve the consistency it is looking
for across its channels. We are also excited to work with Deloitte
Consulting on implementation, as they share our high-standards and
commitment to customer satisfaction."
About Discovery Channel Stores
Discovery Channel Stores Discovery Consumer Products, a division of
Discovery Communications, Inc. (DCI), extends DCI`s brands to consumers
through interactive and engaging products that focus on real-world subjects
including animals and nature; people, places and culture; health; science &
technology; travel, adventure and exploration; and kids. Consisting of
Discovery Retail, discoverystore.com, Discovery Passport, Discovery
Publishing, Discovery Home Video, Discovery Licensing, Discovery Educational
Products and Discovery International Consumer Products, the division is
poised to significantly increase the presence of Discovery-branded products
on a global basis. Discovery Consumer Products are currently represented in
71 countries and 28 languages. For more information, visit
www.discoverystore.com.
About Marketmax
Marketmax, based in Wakefield, Mass., is the leading provider of advanced
retail planning and analytics software to the worlds` premier merchants and
their suppliers, helping them to keep one step ahead of demand. Marketmax
enables retailers and their suppliers to become more intimate with their
stores, channels, products and customers to deliver measurable results in
the form of increased margins, fewer markdowns, improved inventory turns and
greater customer satisfaction. The company`s flagship product enables
retailers and their suppliers to analyze large amounts of historical data
and turn it into meaningful predictive information. This powerful
information is used to create and manage optimized retail plans that are
synchronized to work together from a single, highly scalable Web-based
product.
Marketmax customers include Amazon.com, Burlington Coat Factory, Lowe`s
Companies, Inc., Marks & Spencer, Office Depot, Pamida Stores, PDI/Kenneth
Cole Menswear, Sainsbury`s Supermarkets, Service Merchandise, ShopKo Stores,
The Spiegel Group, The Sports Authority, Staples, and Williams-Sonoma.
For more information, visit www.marketmax.com or call our worldwide
headquarters at 781-876-3200. For European sales information call
+44-1455-823800. For Canadian sales information call 905-841-7626.
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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks
are the property of their respective owners.
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