Eight of the top 10 home and garden sites experienced increased traffic in April, according to Nielsen/NetRatings. ServiceMagic led the group, with visits increasing 117% to 2.6 million from 1.2 million in April 2005.
Lowe’s experienced the second largest increase, with visits rising 37% to 8.1 million from 5.9 million a year earlier; followed by DIY Network, up 26% to 2.4 million from 1.9 million; The Home Depot, up 24% to 11 million from 8.9 million; Home Shopping Network, up 18% to 3.3 million from 2.8 million; HGTV-Home and Garden Television, up 15% to 4.5 million from 3.9 million; Linens ‘n things, up 15% to 1.5 million from 1.3 million; and eBay Home, up 11% to 11.7 million from 10.5 million.
Two sites had a drop in visits—Pottery Barn, where visits fell 22% to 1.8 million from 2.3 million, and eBay Crafts, where visits fell 6% to 3.3 million from 3.5 million.
EBay Home recorded the most traffic, followed by The Home Depot, Lowe’s, HGTV, Home Shopping Network, eBay Crafts, ServiceMagic, DIY Network, Pottery Barn, and Linens ‘n Things.
In the top 10 home and garden sites ranked by time per visit, ltdcommodities.com led with 24 minutes, 7 seconds; followed by Home Shopping Network, 19 minutes, 55 seconds; Collections Etc., 17 minutes, 36 seconds; BrylaneHome, 14 minutes, 11 seconds; IKEA, 13 minutes, 16 seconds; eBay Home, 12 minutes, 26 seconds; Pottery Barn Kids, 12 minutes, 25 seconds; Harborfreight.com, 12 minutes, 11 seconds; deere.com, 11 minutes, 27 seconds; and eBay Crafts, 10 minutes, 51 seconds.
Also in April, The Clorox Company Clorox had the most online ad impressions in the consumer goods home and garden brand segment. The leading brands in the report and their number of impressions (in millions) are:
The Clorox Co., Clorox, 645.9
Minnesota Mining & Manufacturing Co., Post-It, 75.0
Sanford, Uni-Ball, 33.5
Sears, Roebuck and Co., Craftsman, 27.6
Simmons Bedding Co., Beautyrest, 11.8
Altria Group Inc., Tassimo, 10.1
American Standard Cos. Inc., Trane, 9.8
Unilever, ALL, 9.5
Minnesota Mining & Manufacturing Co., 3M, 6.7
Weyerhaeuser Co., Trus Joist, 6.1
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