Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Wednesday, June 27, 2001   
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Informix Software Meets the Broad Array of Data Demands of Its Retail System Partners

CHICAGO, Jun 25, 2001 -- Apropos, Caldera, Open Payment Technologies, Storis, Trax Software, Triversity, and Unica join Informix Software at Retail Systems 2001 Informix(R) Software, the database company(TM), a wholly owned subsidiary of Informix Corporation (Nasdaq:IFMX) announced today that retail systems technology leaders including Apropos, Caldera, Storis, Trax Software, Triversity, Unica and Visionary will be participating with Informix Software at Retail Systems 2001, June 25-27.

Informix Software will showcase the versatility of Informix Software databases across a wide array of retail systems solutions, including point of sale, electronic payment systems, retail management software, administrative and data analysis, analytical CRM and graphical store management and analysis.

"With 9 out of 10 of the top retail companies using Informix Software databases, Informix Software has demonstrated a strong commitment to the retail industry and the distinct challenges facing our diverse partners," said Brian Staff, vice president of marketing, Informix Software. "With our retail division focused solely on the industry, Informix Software is able to meet the specific challenges of our customers by offering databases that are highly scalable, extensible with great ease of use and a low TCO."

Apropos Retail Systems and Informix Software introduce Apropos ASCENT for the Retail Marketplace

Apropos ASCENT is a complete integrated retail software solution for small to medium sized retailers. Apropos retail system infrastructure Provides full-featured point of sale, corporate office systems (merchandising, sales audit, loss prevention and inventory control), integrated mail order and catalog fulfillment, seamlessly integrated e-commerce, merchandising allocation and complete off the shelf data warehousing.

"The power of Apropos technology coupled with Informix Software`s powerful database technology gives a competitive advantage to all of our customers," said Kent McNall, president of Apropos. "Informix Software and Apropos are able to streamline the needs of retailers giving them options that were not available before."

Caldera Unifies UNIX and Linux for Businesses

Caldera International enables development, deployment and management of unified Linux and UNIX Internet solutions for retail businesses. Caldera`s solutions, Powered by Informix Software, combine the performance, scalability and confidence of UNIX and the momentum of Linux.

"Caldera is committed to offering the best retail business solutions running on UNIX and Linux," said Mike Ballengee Vice President of alliances at Caldera. "Working with Informix Software has given us the ability to offer a scalable and reliable robust software solution for our UNIX and Linux customers."

Caldera enables the development, deployment and management of unified Linux and UNIX solutions for business through its award-winning OpenLinux, Open UNIX, OpenServer, and Volution product lines and services. To view the latest releases of all Caldera products please visit http://www.caldera.com/products/

Based in Orem, Utah, Caldera has offices in Santa Cruz, New Jersey, Germany and the United Kingdom with representation and infrastructure in 82 countries. Caldera is the first Linux company to create the Linux VAR channel -- now the industry leader -- with over 15,000 resellers worldwide.

Open Payment Technologies

Open Payment Technologies (OPT) is a provider of electronic payment authorization, stored value, and customer information processing for the retail environment. Combining the most feature-rich software available with response time second to none in the industry means that OPT will provide your company with the most efficient and cost effective solution. OPT specializes in designing, implementing and operating transaction processing solutions for the retail industry in both turnkey and service bureau environments.

"OPT is the leader in electronic payment and stored value processing solutions," said David Ingwersen, president of OPT. "By partnering with Informix Software OPT is able to procure electronic payments at an extremely high rate and we are able to maximize our data allowing us to encourage and accurately reward loyal customers."

Storis and Informix Software Provide Integrated Management
Software Solutions for Furniture, Appliance, Electronic and
Bedding retailers

STORIS Management Systems is the largest software provider in North America dedicated to Big Ticket Retailers. We currently support more than 300 customers throughout the United States, Canada, Jamaica, Mexico, the Caribbean and Saudi Arabia. We have provided systems to a vast array of furniture, appliance, and electronic retailers: From the single store retailer to 27 of the "Top 125" Retailers. Our Mission Statement represents the commitment of our employees to our customers: "Be a Strategic Resource to Our Customers By Consistently Providing Cost Effective, Quality Products and Professional Services."

"STORIS Management Systems is a leader in integrated management software offering software technology available for Furniture, Appliance, Electronics and Bedding retailers," stated Ira Bakst, Senior Vice President and Co-owner of STORIS. "Our partnership with Informix Software allows us to offer a fully integrated management software solution that is customizable, scalable and flexible fitting each businesses distinctive needs."

Trax Software Enterprise Shrink Prevention Curtails Loss by Theft

Trax Software develops innovative PC software applications and practical operational implementation strategies to solve retail specific store operation problems, enhance store-operating profits and improve management efficiency. Enterprise Shrink Prevent software allows retailers to apply advanced data mining for store control keeping loss by theft down.

All Trax applications employ Smart Agent technology that uses the vast reach of the Internet to instantly distribute compelling decision support action plans to managers throughout any retail enterprise. These software `solutions` engineer precise, plain English management action plans at speeds previously impossible and reduces store shrink loss by over 25%, providing retailers 100% ROI in an average of 14 weeks.

"We are extremely selective in choosing Strategic Partners, and we believe Informix will do an excellent job of representing our Solutions," said, Larry A. Miller, President and CEO of Trax.

Triversity and Informix Software Create Value Added Frequent Buyer Program Administration and Data Analysis

Triversity is a leading software provider delivering integrated multi-channel, customer-centric solutions for the retail industry. By integrating market-leading Point-of-Sale/Point-of-Interaction (POS/POI) applications with intelligent retail customer relationship management (CRM) solutions, Triversity allows retailers the capability to offer a consistent shopping experience across all channels, all the time, and enables them to easily and effectively manage the customer lifecycle on a one-to-one basis. Triversity`s TAP model enables retailers to Transact with their customers; Analyze their market baskets and customer data; and, deliver Personalized marketing programs and incentives across all channels of distribution. Triversity offers both standalone and complete retail solutions, with the ability to combine Allegiance, a flexible CRM application, with Transactionware, one of the most widely deployed transaction processing management systems.

"In today`s highly competitive marketplace, retailers need to get maximum value from their data in order to create and sustain customer loyalty," said David Thomas, president and CEO, Triversity Inc. "Through our partnership with Informix Software we are able to offer a unique CRM solution that enables retailers to better serve their customer base through improved data analysis and the ability of offer targeted, personalized incentives."

Unica and Informix Software Automate the Process of Sophisticated Database Marketing

Unica and Informix Software have recently become joint marketing partners. As part of this new partnership, Unica`s Affinium(TM) complete analytical CRM solution enables companies to better understand their customers and personalize marketing campaigns based on the information within Informix Software`s customized data warehouses. The joint offering to customers closes the marketing automation loop, resulting in loyal customer relationships and more profitable marketing campaigns.

Customers will be able to map simultaneously to Informix Software`s databases, as well as to information in other legacy or propriety systems through Unica`s Universal Dynamic Interconnect (UDI), a feature of Affinium. The combination of Unica`s Affinium and Informix Software`s databases provides a solution that meets the challenges within the dynamic environments of the most sophisticated marketing organizations.

"Unica is committed to offering the most functionally rich and scalable applications for analytic CRM," said Kevin Keane, vice president of Business Development, Unica Corporation. "Through our alliance with Informix, we can deliver our joint customers a solution that meets the needs of the most demanding customer-centric marketing organizations."

About Informix Software
Informix Software, the database company, is a leading provider of database-management systems for data warehousing, transaction processing and e-business applications. With more than 100,000 customers worldwide, Informix Software delivers high-performance database systems in markets including retail, financial services, government, healthcare, manufacturing, media and publishing, and telecommunications. For more information, visit the Informix website at www.informix.com.

Informix Corporation and IBM recently announced that they have entered into a definitive agreement for IBM to acquire the assets of Informix Software in a cash transaction valued at $1 billion. The acquisition is subject to Informix shareholder and regulatory approvals, and is expected to close in the third quarter of 2001.

(c) 2001 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), the database company(TM), Informix Dynamic Server(TM), Visionary(TM).

CONTACT:
Informix Software
Sharon Thompson, 503/721-2385
Sharon.thompson@informix.com

or

MacKenzie Kesselring, Inc.
Jason Jepson, 503/225-0725
Jasonj@mkinc.com

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