SYNCRA LAUNCHES CPFR RETAILER RAMP-UP INITIATIVE
FOR IMMEDIATE RELEASE
Alignment of Strategic Business Processes with Industry Leading Supply Chain
Collaboration Technology Drives Multi-Billion Dollar Opportunity
Chicago, IL. - Retail Systems 2001 Conference - June 26, 2001 - Syncra
Systems, Inc., the premier provider of inter-enterprise supply chain
collaboration solutions and the leader in Collaborative Planning,
Forecasting and Replenishment (CPFR(r)) implementations, today announced the
launch of its Retailer Ramp-up Initiativesm. Designed to help retailers
rapidly seize the multi-billion dollar savings and sales benefits associated
with supply chain collaboration, this initiative features a highly flexible
and customizable menu of rapid deployment options, business impact modeling,
and system integrator partner services leading to proven and measurable
business value. This multi-pronged initiative also gives retailers the
ability to immediately start collaborating with leading manufacturers that
have already deployed Syncra`s CPFR solutions.
The Retailer Ramp-up Initiative builds upon Syncra`s extensive experience
implementing supply chain collaboration solutions for more than 50 leading
consumer packaged goods (CPG) manufacturers, retailers and eMarketplaces.
By aligning a retailer`s strategic business objectives and processes with
its key suppliers` forecasts and replenishment plans through Syncra`s supply
chain collaboration technology, companies can realize immediate sales and
cost avoidance benefits. Syncra is delivering this value through an array
of products and services coupled with partnerships with leading strategy and
consulting partners.
At the recent Grocery Manufacturers of America (GMA) Executive Conference
during a panel discussion on CPFR, Nick Ioli, Jr., senior vice president and
CIO of The Great Atlantic & Pacific Tea Company (A&P) commented that, "A&P
will be executing CPFR across three streams: communication, training and
organizational alignment. This begins at the top and permeates throughout
the organization." He added, "Change management is vital."
The Retailer Ramp-up Initiative provides retailers with maximum flexibility
of deployment, enabling them to choose the level and style of deployment
that matches their strategic business processes. The most basic form is
sending forecast data through Syncra to manufacturers who are then able to
adjust their forecasts accordingly and deliver to the retailer improved
service levels and cost avoidance. Being more proactive, a retailer can
deploy its own private collaboration hub, connecting to all of its key
trading partners. This option gives retailers the ability to interoperate
with any private or public exchange and aggregate views across their entire
trading community for maximum value.
At the center of the Retailer Ramp-up Initiative is Syncra`s
industry-leading inter-enterprise supply chain collaboration platform. This
open and vendor-neutral platform has been proven to scale to even the
largest deployments in both private exchanges and within eMarketplaces.
Syncra Ct(tm), used for private exchanges, and Syncra Xt(tm), used by
eMarketplaces, enables manufacturers and retailers to synchronize their
forecasts and promotion plans using the Internet, significantly reducing
excess inventory, minimizing stock-outs, increasing sales at both the brand
and category level, and improving customer service.
In AMR Research`s April 2001 research report titled, "Beyond CPFR: Retail
Collaboration Comes of Age," Janet Suleski enumerates the benefits that
retailers can achieve through collaboration. The analyst highlights that by
using CPFR technology retailers will see store shelf stock rates improving
by 2-8%, inventory levels lowering by 10-40%, sales increasing by 5-20%, and
logistics costs decreasing by 3-4%. "For the retailer looking for a
deployable CPFR system today, Syncra is the better choice," AMR reports.
"Syncra`s Retailer Ramp-up Initiative allows retailers to deploy CPFR
quickly, securely and with immediate business impact," said Chris Sellers,
president of Syncra Systems. "We understand that no two retailers have the
same approach to collaboration and that successful deployments require
highly flexible and customizable solutions that match a retailer`s strategic
initiatives while at the same time be deployed quickly and non-intrusively."
Syncra is exhibiting at Retail Systems 2001 and is located at booth #2522.
About Syncra Systems, Inc.
Syncra Systems, Inc. provides B2B supply-chain collaboration solutions.
Syncra products, which follow the industry-standard Collaborative Planning,
Forecasting and Replenishment (CPFR(r)) guidelines, feature a Web-based,
many-to-many architecture that enables manufacturers, distributors,
suppliers, and retailers to collaborate with their trading partners to
reduce inventory and improve customer service levels and sales. Syncra
Systems can be found on the Web at www.syncra.com.
Syncra Systems, Syncra Xt and Syncra Ct are trademarks of Syncra Systems.
CPFR is a trademark of the Voluntary Interindustry Commerce Standards (VICS)
Association. All other trademarks mentioned in this document are the
property of their respective owners.
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