L90 LAUNCHES ITS NEWEST PROFITOOL, "WILDBILL"

FOR IMMEDIATE RELEASE

Media Contacts
Contact
Lisa Cohen
310-751-0200 x311
lisac@L90.com

Investor Relations
Tom Sebastian
415-354-2813
toms@L90.com

L90 Develops Innovative Marketing Tool "WildBill" to Help Advertisers Generate Brand Awareness Online

Los Angeles - June 26, 2001 - L90, Inc. (Nasdaq: LNTY), the premier marketing, technology, and media company, announced today that it has launched "WildBill," a digital marketing tool developed to help marketers brand and promote a product or event in front of a targeted audience. WildBill joins L90`s suite of digital marketing solutions called ProfiTools, which are grouped into five types of tools: branding, customer acquisition, traffic, sales, and retention.

WildBill, a "branding tool," is a customized digital wildpost containing simple, clear branding information that appears for 3-4 seconds above the open browser before disappearing. After 4 seconds, the billboard then reappears for another 3 seconds before dissolving completely. WildBill was developed based on the traditional wild postings, which were originated over a century ago when circuses began putting them up around metropolitan areas to announce their arrival. Paramount Network Television is L90`s first client to use "WildBill," as they look to brand the new comedy series "Kristin," which premiered June 5 on NBC.

"We are proud to continue to propel the Internet advertising industry," said John Bohan, CEO and President of L90. "The innovative solutions we develop, like this incredible branding tool, WildBill, are the reasons why companies continue to clamor to L90."

adMonitor, L90`s proprietary marketing technology, is the force that powers L90`s revenue-generating ProfiTools(tm), including WildBill. ProfiTools is a fully outsourced digital marketing platform that helps Web publishers and marketers monetize their business. adMonitor was developed to serve and track the sophisticated, relationship-building marketing programs that convert Internet users into loyal, long-term customers for businesses. adMonitor`s flexibility and scalability make it a user-friendly and customizable marketing technology for businesses, as it can seamlessly adjust to the needs of clients in real-time.

For a link to an example of WildBill, please contact L90 Public Relations at 310-751-0200 x 311.

About L90
L90 is a marketing, technology, and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. The Company`s ProfiTools solution integrates adMonitor, L90`s proprietary serving, tracking and marketing technology with a global sales and service team. ProfiTools offer L90`s customers the ability to build targeted, high-value relationships with Internet users, thereby further monetizing their customer base. By converting Internet users into loyal customers, L90 helps marketers build brands, acquire customers, increase traffic, drive sales, and retain customers. L90`s ProfiTools include sponsorships, microsites, content integration, rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters, and many more next-generation marketing tools. L90 currently works with over 500 Web publishers and over 1,500 marketers worldwide, including Visa, Microsoft, General Motors, Warner Brothers and Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Fort Lauderdale, Seattle and London.

# # #

IRCE 2008 Conference Multi-Media CD-ROM