Product range and loyalty star for CDUniverse.com
CDUniverse.com attributes 31% web sales growth in 2006 to customer satisfaction and an ever-expanding pool of titles in its product line. Customer loyalty is at the heart of CDUniverse’s success, says John Salai, marketing director. “Our ratings show they come back for best prices and great service,” he says.
Product selection runs a close second thanks to a growing list of CD titles and new studios. CDUniverse, No. 198 in the Internet Retailer Top 500 Guide to Retail Web Sites, is the sales leader and one of three entertainment-oriented sites run by CLBL Inc. The others, in order of sales contribution, are VideoUniverse.com and GamesUniverse.com.
CDUniverse continually updates its e-commerce tools to improve customer access and navigation, Salai says. “We do little things here and there to make improvements, such as adding Google Checkout. That feature seemed to be popular with some of our customers.”
CDUniverse handles all e-commerce technology projects in-house with its team of web developers. “We are the most intimate with the code and know the best way to tweak it,” Salai says. “The turnaround time is 10 times faster than if we brought in an outside company.”
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