Lillian Vernon speeds up web site
Lillian Vernon is jazzing up her web site. Lillian Vernon Corp. announced today that the company has chosen Open Market Inc.’s Content Server Enterprise Edition software to create a faster downloading site with the ability for managers to change the content more quickly. Lillian Vernon said it wants to ensure that it can meet demand for this Christmas shopping season.
Last Christmas, Lillian Vernon received more than 4.4 million orders and processed 289,000 orders during its peak week. The company`s annual sales exceed $287 million.
Lillian Vernon, founder and chief executive officer, stated, "Open Market`s technology will eliminate production delays allowing us to streamline the delivery of our online content, making us more efficient and ensuring customers always have access to our latest offerings. "
Open Market says CSEE will let Lillian Vernon`s content creators input product information, preview their work and then send the new catalog pages out for approval. CSEE`s workflow tool will also allow the site`s managers to assign tasks and track the status of projects through to completion. Lillian Vernon expects these capabilities to speed site production by empowering non-technical
content creators, reducing the number of revisions and approval cycles and
ultimately enabling faster posting of fresh, accurate content.
Lillian Vernon will go live with both CSEE and IBM WebSphere Commerce Suite on which it runs in October when Lillian Vernon plans to re-launch its website.
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