First quarter sales rise 55% year-over-year at SportsSection.com
Online sports merchandise retailer SportsSection.com experienced a 55% year-over-year sales gain during the first quarter after it began working with Warp 9 Inc.’s marketing consultation group, supported by Warp 9’s e-commerce platform and other services.
That gain was “a considerable accomplishment considering that first quarter is Sports Section’s slowest season,” said Greg Grubner, SportsSection CEO.
Warp 9 worked with Sports Section to develop and implement a comprehensive marketing strategy taking advantage of the retailer’s print catalog and web channels.
“Warp 9 has shown us how to organize and leverage our product data to maximize sales across multiple channels and helped guide our strategic and tactical marketing decisions for maximum impact—respecting our concerns and the elements that are specific to our vertical market,” Grubner said.
In addition to consulting services, Sports Section is using Warp 9’s Internet commerce system, e-mail marketing system, and virtual catalog system.
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