Shoes.com Inc. is on track for another year of robust e-commerce sales.
In the first quarter of 2006 Shoes.com, an operating unit of Brown Shoe Co., grew its web sales by 79.1% to $12 million from $6.7 million in Q1 2005. Total sales grew by 10.1% to $575.5 million from $523.2 million in Q1 2005. "We are pleased to report first quarter results that were both solid and slightly ahead of our expectations," says Brown Shoe chairman and CEO Ron Fromm. Shoes.com accounted for 2% of Brown’s total sales in Q1 2006 vs. 1% in Q1 2005.
To attract more customers, Shoes.com, No. 192 in the Internet Retailer Top 500 Guide to Retail Web Sites, recently added to product pages new pop-up messages that will deliver more information on topics such as pricing, shipping and available inventory. Shoes.com also is enhancing its web site with expedited check out, larger product images and snappier text.
Back...
