IBM is beefing up its eBay presence; eBay beefs up IBM purchases
IBM Corp. will expand its product offerings on web auction site eBay, IBM announced today.
IBM already sells a significant amount of merchandise on eBay and recently established an IBM destination within eBay Stores. IBM will expand its sales of PCs, servers and software on the site. In addition, a direct link to eBay will appear on the IBM.com home page.
IBM and eBay also announced two other initiatives today: eBay has selected WebSphere, IBM`s e-infrastructure software, as the technology foundation for its next-generation trading platform and IBM and eBay have agreed to explore joint-marketing opportunities across online and offline media.
eBay is upgrading its technology infrastructure to accommodate projected growth during the next several years. The upgrade effort is designed to increase developer productivity and API integration; enhance eBay`s ability to easily add new features and user tools; allow for greater flexibility in adding new businesses; improve site dependability; and improve the overall user experience. “eBay selected WebSphere because of its open standards as well as its strong reputation as a reliable platform for managing high-volume transactions,” eBay said in a statement.
"With more than 34 million registered users, eBay is a strong branding platform for almost any company. By increasing our presence on the site, we`ll increase traffic to IBM`s eBay store as well as to IBM.com," said Lou D`Ambrosio, vice president, marketing and sales, IBM Software Group.
Back...
