Kmart Corp. will offer 260 products from Martha Stewart Living Omnimedia Inc. at its BlueLight.com web site as well as at Kmart stores, the company announced today.
The Martha Stewart Everyday Decorating collection includes basic essentials such as photograph displays and photo storage products, mirrors, lamps and lampshades. In addition, clocks and candles will be available this fall. The online offering focuses on the photograph display/storage and lamp/lampshade subcategories, and will include clocks once they are introduced in stores.
The products also will be available through MarthaStewart.com.
The availability of the Martha Stewart Decorating products online and in stores will be supported by an advertising spread in the October issue of Martha Stewart Living.
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