Leading Companies Partner with Allurent to Improve Online Shopping User Experience
ATG, Blast Radius, Fluid, Macromedia, Omniture, and Scene7 Go to Market with Allurent to Drive Rich Internet Commerce
Cambridge, Mass. and Las Vegas – Sept. 12, 2005 – AllurentTM, the Rich Internet Applications for Commerce company, today unveiled the key solution providers that will help drive Allurent’s Rich Internet Commerce (RIC) strategy. The company, led by proven e-commerce visionaries, is developing a suite of Rich Internet Applications (RIA) for commerce that will dramatically improve the customer experience when shopping online. Allurent’s partner ecosystem enables the company to rapidly scale and deliver RIC solutions to the online retail market. These partner companies have demonstrated that they understand the strategic value of leveraging the customer experience to drive increased revenues.
“Savvy online merchants are gaining competitive advantage and dramatically boosting conversion rates by deploying Rich Internet Applications across their online storefronts,” said David Mendels, executive vice president and general manager at Macromedia. “This is a transformative moment in the history of online commerce, and we’re delighted that Allurent has chosen the Flash Platform and the Flex presentation server in its quest to radically improve the effectiveness of online commerce.”
Initial partners unveiled today include:
ATG (Art Technology Group) (NASDAQ: ARTG) – Masters of the art of customer experience and “leader” in BtoC commerce platform rankings (Gartner and Forrester, 2005), ATG’s industry-proven commerce solutions have an extraordinary track record of successfully driving sites for leading brands. Allurent’s first Integration Adaptor available is the Allurent BUY Integration Adaptor for ATG Commerce 5.6.1 and above.
Blast Radius – An implementation partner truly driving the customer experience vision by integrating strategy, technology, and design to help retailers deliver innovative and profitable online experiences.
Fluid – Innovators in Rich Internet Application development, Fluid combines proven technology with user-centric design to deliver engaging interactive merchandising solutions that increase conversion at leading online retailers.
Macromedia – The clear leader in Rich Internet Application technology, Macromedia provides the essential infrastructure for designing, developing, and delivering radically effective user experiences across browsers, operating systems, and devices. The Macromedia Flash Platform and Flex product line power the emerging generation of breakthrough solutions for improved merchandising, product selection, configuration, and check-out.
Omniture – The largest and fastest-growing provider of on-demand Web analytics, Omniture delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI.
Scene7 – Scene7’s market-leading automated rich media platform for the web, email, and print creates unmatched customer experiences that grow revenues and reduce production time and costs for online retailers. Scene7’s automated rich media solutions including Dynamic Imaging, eCatalogs, Product Configurators, Targeted Email & Print, and Dynamic Asset Management – available both as licensed software and ‘on-demand’ (hosted), improve the entire selling and marketing cycle – from attracting customers, to guiding them to the right products and services, to successfully converting them into loyal buyers.
“We’re proud to go to market with this group of expert solution providers. Our partner ecosystem provides the broad array of essential elements required to deliver on the vision of Rich Internet Applications for online shopping,” said Paul Shorthose, COO at Allurent. “This is the most comprehensive RIA collaboration in the marketplace today, and by working closely with these companies, we will collectively deliver RIC applications that drive increased conversion rates and revenues for online retailers by dramatically improving the online shopping experience.”
Companies interested in learning more about Allurent and its partner program can visit www.allurent.com/partners or email partners@allurent.com.
About Allurent
Headquartered in Cambridge, Mass., Allurent is the Rich Internet Applications for Commerce company. Allurent is developing a suite of Rich Internet Applications focused on the full life cycle of online shopping, from finding and browsing products to pageless order management and checkout. Each application dramatically improves customer experience, driving greater conversion rates, customer satisfaction, and profit. For additional information please visit www.allurent.com.
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