Brooks Brothers Finds a Perfect Fit in WebSideStory`s Active Marketing Suite
Renowned Clothing Retailer Eager to Take Advantage of Synergies Between On-Demand Site Search and Web Analytics
SAN DIEGO, Sept. 13 -- WebSideStory (Nasdaq: WSSI - News), a leading provider of on-demand digital marketing applications, today announced that Brooks Brothers has adopted its Active Marketing Suite to dramatically improve its online marketing and merchandising. Brooks Brothers, the country`s oldest clothing retailer, has been using WebSideStory`s web analytics service, HBX Analytics, since 2001 to better understand online visitor and customer behavior and to increase overall marketing return on investment. The retailer will soon deploy WebSideStory`s site search application, called WebSideStory Search (formerly Atomz Search), to provide faster, more relevant product search results and to increase conversions. Brooks Brothers (www.brooksbrothers.com) is one of a growing number of businesses to adopt the WebSideStory Active Marketing Suite, a pioneering collection of integrated, on-demand digital marketing applications. The suite also includes keyword bid management and web content management.
"The fact that HBX Analytics and Search are completely hosted and integrated was a big plus for us," said Lillian Posner, Director of E-Commerce for Brooks Brothers, which was founded in 1818 and has more than 160 retail locations. "There are strong synergies between the two products that will help us better serve customers and increase sales. There are also obvious advantages of working with a single vendor and a single point of contact."
HBX Analytics is an award-winning hosted enterprise web analytics service that provides actionable insight into customer behavior, including gauging the response to marketing campaigns, increasing site conversions and pinpointing online revenue-enhancing opportunities. Search is an on-demand site search application that enables marketers to guide and influence site visitors in finding the products and services they want. Using the two applications together enables businesses to better quantify site search effectiveness, get detailed metrics on site search activity (including top converting keywords) and fine-tune search relevancy (for example, by placing higher converting products at the top of search results).
"Industry experts* agree that combining site search and web analytics is an extremely effective way to improve online marketing and e-commerce results," said Rand Schulman, Chief Marketing Officer for WebSideStory. "Our data shows that site search is more than twice as effective at converting visitors into buyers as standard navigation. WebSideStory is the first and only vendor to offer these two applications as part of an integrated suite of on-demand applications. WebSideStory is changing the dynamics of digital marketing. We are proud to have such a legendary retailer as Brooks Brothers share our vision."
For more information, please visit www.websidestory.com.
* In its July 2005 report, "Site and Commerce Search: Driving ROI Through Vendor Selection, Proper Implementation and Active Measurement," JupiterResearch says that site search should be treated like any other measurable investment online and strongly recommends integrating site search with web analytics to better understand search behavior and increase return on investment.
About WebSideStory
Founded in 1996, WebSideStory® (Nasdaq: WSSI - News) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) includes web analytics, site search, web content management and keyword bid management and is used by more than 1000 global enterprise companies. WebSideStory has won numerous industry awards, including Network Computing`s Editor`s Choice Award for best e-commerce analytics service, and the top score in InfoWorld`s review of major web analytics solutions. JupiterResearch recently ranked WebSideStory`s on-demand site search application as one of the best in the industry. WebSideStory is globally headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands, with local presences in the U.K., France, Germany, Canada, Australia, and Singapore. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
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