Nearly two-thirds (64%) of small retailers have taken steps to improve the security of customers` personal information, including credit and debit card data, over the last 12 months, according to a new survey from Visa USA and the U.S. Chamber of Commerce. However, only 63% said they rarely, if ever, worry about securing customer data.
The survey also found that only 17% of small retailers knew what magnetic stripe data were and 53% said they think their customers rarely, if ever, worry about personal information.
“Merchants are increasingly locking down customer data, but there is more work to be done,” said Rosetta Jones, vice president, Visa USA.
Visa and the Chamber of Commerce released the survey results in conjunction with the launch of a joint campaign to educate small merchants on data security. Meetings are scheduled through Sept. 15 in Charleston, WV (July 17); Birmingham, AL (Aug. 1); Gainesville, FL (Aug. 4); Springfield, IL (Aug. 7); St. Paul, MN (Aug. 10); Murrieta, CA (Aug. 16); Anaheim, CA (Aug. 17); Annapolis, MD (Aug. 22); Newton, MA (Aug. 23); San Antonio (Aug. 30); and Cincinnati (Sept. 15).
Retailers can register for the sessions at www.uschamber.com/events/visatour.
The survey, conducted June 14-22, polled 600 small merchants in twelve target areas.
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