MARKETMAX HELPS THE FINISH LINE GET OFF ON THE RIGHT FOOT WITH ADVANCED RETAIL PLANNING AND ANALYTICS
FOR IMMEDIATE RELEASE
Contact:
RJ Bardsley
Miller Consulting Group, Inc.
617.262.1800
rj@millergrp.com
Claudia Silon
Marketmax, Inc.
781.876.3243
csilon@marketmax.com
The Marketmax® Integrated Merchandise Planning Solution to be the Foundation of the Finish Line’s Merchandising Processes
Wakefield, Mass. – June 27, 2001 – Marketmax today announced that the Finish Line has selected its Integrated Merchandise Planning Solution for a company-wide strategic project. Marketmax is the leading provider of advanced retail planning and analytics software for many of the worlds` most respected retailers and their suppliers. With Marketmax’s solution, the Finish Line will use advanced financial planning, assortment planning, micro-marketing and clustering capabilities to create customized and targeted assortments that meet the diverse needs of their customers while delivering improved sales and inventory turns. It will also benefit from Marketmax’s in-season planning and space planning capabilities, both of which are critical to a fashion-focused retailer. Key to the Finish Line’s decision was Marketmax’s rich product functionality and its proven planning workflow, both of which will significantly enhance efficiency, collaboration and profitability.
The Finish Line is a leading mall-based specialty retailer of name brand athletic, outdoor and casual footwear, active wear and accessories. Known for their signature shoe wall, Finish Line works to provide customers with more styles and sizes of active footwear than any mall-based retailer. Finish Line (NASDAQ: FINL) operates more than 440 stores in 43 states.
“The Finish Line requires a powerful planning and analysis solution with deep functionality that works well within the athletic footwear and apparel business,” said Roger Underwood, senior vice president, Information Systems. “We felt that only Marketmax could offer the scalability we required through its sophisticated Web-based product architecture. Marketmax proved to us that their team clearly understands the dynamic nature of a fashion business and is committed to our success. With Marketmax, we will be able to plan smarter, more efficiently and more profitably than ever before.”
Commented Lori Schafer, president and CEO of Marketmax, “the Finish Line team was very diligent in its evaluation during the selection process because it knew how mission critical it is to implement the right retail planning and analytics infrastructure. We are excited to be the company that the Finish Line selected and look forward to working closely with its team to help them gain a unified, intimate view of their business and to deliver the stylized, targeted assortments expected by its customers.”
About Marketmax
Marketmax, based in Wakefield, Mass., is the leading provider of advanced retail planning and analytics software to the worlds’ premier merchants and their suppliers, helping them to keep one step ahead of demand. Marketmax enables retailers and their suppliers to become more intimate with their stores, channels, products and customers to deliver measurable results in the form of increased margins, fewer markdowns, improved inventory turns and greater customer satisfaction. The company’s flagship product enables retailers and their suppliers to analyze large amounts of historical data and turn it into meaningful predictive information. This powerful information is used to create and manage optimized retail plans that are synchronized to work together from a single, highly scalable Web-based product.
Marketmax customers include Amazon.com, Burlington Coat Factory, Discovery Channel Stores, Lowe’s Companies, Marks & Spencer, Office Depot, Pamida Stores, PDI/Kenneth Cole Menswear, Sainsbury’s Supermarkets, Service Merchandise, ShopKo Stores, The Spiegel Group, The Sports Authority, Staples, and Williams-Sonoma.
For more information, visit www.marketmax.com or call our worldwide headquarters at 781-876-3200. For European sales information call +44-1455-823800. For Canadian sales information call 905-841-7626.
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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.
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