Museumshop.Com Selects Buystream Merchant To Provide Real-Time Web Metrics
Online museum-product retailer able to reduce time and resources needed to produce Web site business metrics
San Francisco, CA -June 26, 2001 - Buystreamâ, a leading provider of software-based analytics solutions, announced today that MuseumShop.comâ, the largest online source for museum and cultural products from the world`s finest cultural institutions, has chosen Buystream Merchant with Cognos PowerPlayâ to provide real-time business metrics for their e-retail outlet.
MuseumShop.com, is currently using Buystream Merchant, a leading e-business analytics and reporting solution designed for online retailers. Merchant analyzes key e-retail metrics such as marketing ROI, shopping process success, merchandising effectiveness and visitor attributes and produces easily accessible and usable reports in real time for MuseumShop.com.
"We needed a solution that gave us the flexibility to measure the business processes we knew were important," said Mitchell Massey, Chief Executive Officer at MuseumShop.com. "We require timely access to accurate information so we can make quick decisions about the effectiveness of our key business processes. Buystream Merchant gives us the business critical information we want, when we want it. Our previous analytic solution required a dedicated person to crunch through the data and then develop the reports. Buystream Merchant has allowed us to reduce our time and human effort spent on trying to derive business intelligence from data captured online."
MuseumShop.com is now able to determine which online processes need to be measured and then which need to be amended. MuseumShop.com`s mission is to inspire visitors to explore museums and historic sites all over the world, and to offer shoppers a wealth of unique gifts from its consortium of museum shops. Their mission shapes the key processes that require tracking which include checkout, search, registration and merchandising functions. Using its sophisticated analytics engine, Merchant alerts MuseumShop.com to business opportunities and threats in real time. Merchant features an open database architecture and data-tag technology that allows easier integration with backend retail and CRM solutions. E-retailers can now create a unified view of their customers and their business across all channels. Merchant is the first product available with In-Page Analytics™, allowing e-retailers to view critical, real-time metrics within the context of their Website.
"We are excited that MuseumShop.com - a unique and prestigiously endorsed retailer- has chosen to work with us," said Randy Woods, President/CEO at Buystream. "One advantage of Merchant is the ease of use and quick ROI. Our customers no longer have to dig through mounds of data for critical metrics to help them manage their business."
About MuseumShop.com
Founded in 1997, MuseumShop.com offers shoppers the largest online selection of gifts from the finest museums worldwide while promoting the exhibits and programs of participating museums. MuseumShop.com has established partnerships and affiliations with museums worldwide from the Louvre to the Prado and showcases a variety of products ranging from home décor to fine prints for easy, one-stop shopping online. MuseumShop.com has also pioneered the development of Exhibition Spotlights in conjunction with its partner, Antenna Audio Inc.,that enable visitors to experience the sights and sounds of exhibitions directly from their desktops and laptops. For further information visit http://www.museumshop.com.
About Buystream
Buystream`s analytic solutions help companies manage their online business by measuring only what matters. Buystream`s solutions combine software and business consulting to analyze Key Business Events™ to deliver usable and actionable information to improve online business processes and maximize results. Buystream`s Merchant, a leading analytic solution for e-retailers, provides real-time metrics and analysis for such processes such as online outreach, visitor segmentation, merchandising, buyer conversion and customer loyalty. Buystream`s Architect™ gives site designers the metrics they need on the technological capabilities of visitors, including platform type, browser type, screen size and plug-ins. Buystream Analyst™ delivers generic analytic capabilities for both Website statistics and key e-business metrics. Buystream`s Profiler™ products are designed to support Buystream`s partners and are bundled with or imbedded in third party complementary solutions. Buystream is a Safeguard Scientifics (NYSE:SFE) partner company with offices in San Francisco, New York, Ottawa, Toronto and London. www.buystream.com
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Buystream is a registered trademark of Buystream Inc. Buystream Merchant, Measure What Matters, Buystream Analyst, Buystream Architect, Buystream Profiler and Key Business Events are trademarks of Buystream Inc. Lillian Vernon is a registered trademark of Lillian Vernon Corporation. Cognos is a registered trademark of Cognos Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
For more information, please contact:
Rhonda MacDougall
Buystream
1-800-261-1726, ext.202
rmacdougall@buystream.com
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