Packaged Multi-Channel Analytics Enables Marketers to Gain Rapid, Easy Access to Key Retail Insights
CHICAGO, Retail Systems 2001, McCormick Place - June 26, 2001 - How should you change your assortment mix to increase traffic, revenue or market basket gross margin? What clusters of products make good "bundles" or end-cap displays? How can you reactivate lapsed customers? The answers to these and dozens of other high-gain retail questions are now available at the push of a button with the latest product offering from Net Perceptions, a pioneer in the development of Intelligent Demand Generation™ solutions.
Today, at the national Retail Systems Show in Chicago, Net Perceptions, Inc (Nasdaq: NETP), officially introduced Retail Analyst software, the latest addition to its Retail Revelations™ suite of software and services. This multi-channel retail reporting and analysis solution helps marketers and merchandisers drive more revenue and profit by building demand and increasing loyalty through a better understanding of customer behavior, preferences and needs.
Retail Analyst combines deep retail-specific data mining capabilities with OLAP reporting and analysis. Reports focus on four key areas: assortment analysis, vendor analysis, web channel metrics and customer performance reporting. Each report allows marketers to drill down to specific store locations as well as store service areas for Web and call center channels. Using these reports, retailers have information packaged and delivered to them in an easier-to-use, more relevant format that enables them to make more informed decisions that can increase customer conversion and customer retention as well as overall revenue and profitability. In addition to the automated reporting features, the OLAP functionality included in Retail Analyst allows marketers and merchandisers to conduct ad hoc data exploration and drill deeper into particular areas of interest, such as where a particular product is selling best within a particular region or city and why.
"Many analytics tools require a lot of massaging to generate the types of reports that Retail Analyst can generate out-of-the-box," said Don Peterson, Net Perceptions president and CEO. "That`s a significant benefit in terms of saving time, energy, resources and frustration. In addition, we offer a deeper level of retail-specific data mining capabilities with our retail OLAP reporting and analysis."
Retail Analyst complements other solutions within the Retail Revelations suite, working virtually seamlessly with Net Perceptions Personalization Manager for Call Centers and Personalization Manager for E-Commerce. The combination of these products allows users to easily and dynamically create and incorporate new target audiences into their campaigns.
For more information on the Retail Revelations™ Retail Analyst contact Net Perceptions at www.netperceptions.com or call 800-466-0711.
About Net Perceptions
Net Perceptions (Nasdaq: NETP) provides intelligent demand generation solutions to multi-channel retailers. Its Retail Revelations suite of software and services measurably improves merchandising, marketing and advertising effectiveness by providing actionable insight into product, promotion and customer interactions. Founded in 1996, Net Perceptions is headquartered in Minneapolis and has offices throughout the United States and in Europe. Customers include market leaders such as Best Buy, Brylane, GUS (Great Universal Stores), JC Penney, Kmart, Lowes and Tesco. For more information visit http://www.netperceptions.com or call 800-466-0711.
Net Perceptions and the Net Perceptions logo are registered trademarks of Net Perceptions, Inc. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company`s limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company`s periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.
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