Decision Mapping Technology Optimizes Marketing and CRM Programs with
Customer Intelligence that Identifies Key Decision Factors Influencing
Purchasing Behavior
(SAN DIEGO--Sept. 22, 2005) --Decision Tactics (www.decisiontactics.com), a
pioneer of Decision Mapping technology for customer segmentation in
marketing and CRM programs, today announced the launch of CustProfiler(TM),
the industry`s first scientific-based Decision Mapping tool. The new product
provides unparalleled intelligence on how customers process product
information and what key decision factors influence their buying choices
when shopping for feature-rich products. With this knowledge, BtoC and BtoB
marketers in retail, finance, travel and e-commerce can identify the key
decision attributes and messages that drive the highest response for each
customer profile and directly impact sales and optimize the lifetime value
of customer relationships.
Departing from existing customer segmentation methodologies such as
demographics, psychographics, firmographics or behavioral visitor-level
segmentation via Web analytics, CustProfiler takes segmentation technology
to the next-level by adding decision-based profiling. Employing a
user-friendly diagnostic tool to collect and analyze information,
CustProfiler then applies sophisticated decision-theoretic algorithms to
identify clusters of decision makers and the unique characteristics that
elicit a buying decision. An ASP-hosted service, CustProfiler delivers a
user-friendly report with in-depth analysis of the key decision attributes
and customer profiles. Using this information, Decision Tactics forms a
predictive model for CRM applications and empowers marketers with profiled
messaging that reflects individual decision factors, rather than blanket
messaging used across channels. This profiled messaging can be deployed
across channels to create: personalized Web content, keyword search that
mirrors customers` key decision triggers, customized e-mail and direct mail
campaigns, targeted online and offline advertising and enhanced affiliate
marketing.
"The ability of CustProfiler to identify customer segments based on features
that trigger buying decisions is invaluable for optimizing marketing and CRM
strategies for feature-rich products," said Marshall Toplansky, CEO of
marketing consulting firm Core Strategies and former VP of marketing insight
and strategy at Gateway Inc., where he oversaw the implementation of
CustProfiler. "The service shows exactly where the `sweet spots` are within
different shopping clusters. This information is used to build a predictive
model that feeds profiled intelligence to the CRM program, impacts sales and
increases customer lifetime value."
CustProfiler helps marketers answer the questions critical to success, such
as:
-- How do shoppers on my site reach a decision when evaluating my product
line?
-- What are their major decision profiles? Are there untapped customer
segments?
-- How can I develop customized messaging that will resonate with each
customer
segment and improve my bottom line?
-- What is the optimal strategy to implement this customized messaging
consistently across channels (search engines, e-mail, direct mail and
online/offline advertising)?
"CustProfiler introduces a groundbreaking CRM methodology for identifying
the individual decision language that triggers the optimal response for each
customer segment," said Shlomi Ron, a member of Decision Tactics` board of
directors. "This product sets a new standard for customer segmentation by
uncovering the `How` and `Why` behind shoppers` behaviors -- not just the
`What` -- while arming marketers with an actionable messaging strategy to
increase sales and marketing effectiveness."
About Decision Tactics
Decision Tactics is a leader in the development and deployment of
scientific-based Decision Mapping and predictive intelligence solutions that
help BtoC and BtoB companies optimize their marketing and CRM programs.
Developed by Dr. Alex Mintz, one of the world`s leading minds in Decision
Modeling Sciences, Decision Tactics` products identify the key decision
factors that influence buying decisions of shoppers -- providing the
next-level of customer segmentation technology for retail, finance, travel
and e-commerce organizations. Founded in 2004, Decision Tactics is privately
held and based in San Diego, California. For further information, please
visit www.decisiontactics.com.
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