INFOPIA AND SEARCHHOUND.COM ANNOUNCE STRATEGIC ALLIANCE
Partnership to provide increased exposure on search engines and online marketplaces
SALT LAKE CITY, UTAH - June 27, 2001
Infopia, Inc., developer of Marketplace Manager, the first intelligent online product sales and exposure engine, and SearchHound.com, Inc. (OTCBB: SRHN; BERLIN: SHQ), a leading pay-per-click search engine, today announced a strategic alliance to offer Marketplace Manager and search engine marketing services to customers of both companies.
Under the terms of the agreement, SearchHound.com will add Marketplace Manager to their list of services.
Marketplace Manager allows SearchHound`s community of 1.2 million Webmasters to list their products and services on several hundred top online auctions and marketplaces in the Infopia network, receive back orders and valuable feedback on product performance. All of this is done under a single interface managed by Infopia. Some of the marketplaces and auctions include, Amazon, Yahoo, and eBay. SearchHound will market Infopia`s all-in-one auction and marketplace management system, for a flat monthly fee.
At the same time, Infopia will integrate SearchHound`s Keyword Advertising feature to help Infopia`s Merchant`s promote their Web sites and gain increased exposure on the Internet. Infopia will market to its merchants the ability to advertise their products and services via SearchHound`s network, which allows them to gaining higher placement in search engine results, and drive traffic directly to their Web sites on a pay-per-click basis.
"When we were looking at the kinds of partners with which to align ourselves, SearchHound.com was a perfect match," said Bjorn Espenes, President and CEO of Infopia. "Our services focus on taking merchant`s products and listing them in online marketplaces with high traffic from buyers. SearchHound compliments that by providing services to increase traffic directly to the merchant`s Web site or storefront. Together these services make a complete online marketing strategy for anyone trying to sell on the Internet."
"This bundling and cross selling relationship provides a powerful new vehicle for Webmasters and Merchants to gain increased exposure on the Internet in order to promote their sites and products," said Dave L. Mullikin, president and CEO of SearchHound.com. "We are excited to not only be able to add value today, but also for what this partnership will provide moving forward as we continue to work together."
About Infopia, Inc.
Infopia, Inc. is a pre-IPO, high-growth Internet company and developer of Marketplace Manager™, an intelligent online product sales and exposure engine. Marketplace Manager uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level. Infopia`s unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop.
The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The Infopia system also provides extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions. Founded in 1999, Infopia already has placed product listings valued in excess of $2 billion. The company is based in Salt Lake City. For more information call (801) 990-4700.
About SearchHound.com Inc.
SearchHound.com, Inc. (OTCBB: SRHN; BERLIN: SHQ) provides Web professionals of all levels relevant marketing tips, tools, products and services, empowering its community to build, enhance and expand their online businesses. SearchHound.com also provides a Keyword Advertising feature, allowing their growing community of more than 1.2 million registered Webmasters to bid on their Web site`s keywords to gain higher placement in the search results.
In 2001, SearchHound acquired three companies; JobBankUSA, an online recruiting and job search site; Godado UK, a leading pay-per-click search engine in the UK; and, FreeAirMiles.com, an interactive Web surfing and research tool where Web users are awarded frequent flyer miles for using the site`s services. SearchHound.com, Inc. leverages its unique relationship with its user base to create a synergistic environment between all of the companies.
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