NBCOlympics.com to sell Adidas sports apparel

< a href="http://www.nbcolympics.com">NBCOlympics.com, a joint venture between NBC and Quokka Sports, will sell Adidas America Inc.'s sports apparel throughout the web site, including the site's e-commerce shopping pavilion. NBCOlympics.com is home to the National Broadcasting Co.'s online coverage of the 2000 Olympics in Sydney, Australia. Adidas gets product exclusivity in the sports apparel category, a number of branding opportunities in the NBCOlympics.com masthead and other areas throughout the site, presence in the sponsor pavilion and a section on the site that highlights Adidas' involvement with Olympic athletes.