FordDirect takes the wheel on dealer lead generation
Ford Motor Co. is turning over management of its dealer lead generation system to FordDirect, a joint-venture company owned by Ford and its franchised dealers.
Ford has been transitioning more dealer lead generation duties to FordDirect over time. "Having FordDirect handle lead management is good news for Ford Dealers and Ford Motor Company because dealers now have a vested interest in development and utilization," says FordDirect president Steve St. Andre. "An integrated campaign management approach will help dealers capture consumer inquiries from all their marketing activities and create a consistent follow up process that will help the customer move forward in the purchase process. The result is a better shopping experience for the consumer and more sales for the dealer."
With the transition, FordDirect also is working on a new dealer lead generation management systems with Reynolds and Reynolds, a large developer of IT applications for auto dealers. FordDirect is announcing an agreement with Reynolds and Reynolds to continue its dealer lead generation system, called Salespoint, and to jointly develop a new, integrated customer relationship management tool that will be released in early 2007.
Launched in August 2000, FordDirect has more than 4,500 participating Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers.
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