Holiday Inn Select Expands Advertising to New Platform With First PDA Ad Campaign Exclusively on USATODAY.com

WASHINGTON, July 2, 2001-- Taking a major step into wireless advertising, Holiday Inn Select launched its first Personal Digital Assistant advertising campaign on USATODAY.com`s PDA channel. The PDA advertising campaign features the Holiday Inn hotels and resorts "Free Flight, Free Night" promotional offer and is supported by print ads in both USA TODAY and USA TODAY Baseball Weekly. When readers log onto USATODAY.com`s PDA channel, they are greeted by the Holiday Inn Select "Free Flight, Free Night" ad. Readers interested in the "Free Flight, Free Night" promotion are given the opportunity to receive a follow up e-mail that includes details on the offer as well as a coupon for a free companion airline ticket voucher. The response is surpassing the Holiday Inn Select brand`s expectations. "We are very pleased with the favorable consumer response that we are getting from our PDA advertising campaign via USATODAY.com," said Greg Price, VP of Marketing for the Holiday Inn brand. "This targeted and technology savvy way of advertising is positively raising awareness and reinforcing the brand to a new consumer base," said Price. "We`re excited that Holiday Inn Select elected to develop and launch their first PDA ad campaign exclusively on USATODAY.com," said Lorraine Ross, vice president of advertising sales. "The campaign is a natural fit with USA TODAY`s tech-savvy, professional audience. We`re glad to put our technical resources toward creating ad solutions that go beyond the ordinary." To see the ad, visit any wireless handheld device equipped with USATODAY.com mobile content through July 5. For more information on which wireless devices include USATODAY.com content and how to sign up for these services, visit USATODAY.com`s Mobile News page at http://mobile.usatoday.com . USATODAY.com is an award-winning news and information Web site. More than 25 million monthly visitors experience comprehensive, convenient USA TODAY news and information through interactive features, information graphics and multimedia functions including audio, video and live Webcasts. USATODAY.com has more than 200,000 pages of breaking stories in News, Money, Sports, Life, Technology and Weather -- updated 24 hours a day, seven days a week. USATODAY.com is owned by Gannett Co. Inc. For more information, please visit http://www.usatoday.com . Holiday Inn Select(R) hotels, where business class is standard, are located throughout North America near business centers and airports. Holiday Inn Select provides business travelers with special services and amenities to make their stay as comfortable and productive as possible. All Holiday Inn Select hotels feature meeting facilities equipped with video conferencing capabilities, on-site meeting specialists, 24-hour business services and professional support, and outstanding guest rooms equipped for business.

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