APL Direct Logistics Announces Alliance With Leading Web Services Firm Organic, Inc.

JACKSONVILLE, Fla., July 3, 2001 -- APL Direct Logistics, a leading provider of expedited fulfillment and other logistics services, today announced a new alliance with Organic, Inc., a leading Internet professional services firm that has built some of the best-known Web stores in the industry. The two companies will work together to help joint clients build and manage fully-integrated e-commerce sales channels, with Organic providing business strategy and Web site development, and APL Direct Logistics providing transportation management, fulfillment, inventory and order management and customer care. "In the world of e-commerce every part of the process has a profound effect on an e-tailer`s success or failure," said Frank DiMaria, president and CEO of APL Direct Logistics. "The best-designed Web store in the world can`t stay in business if it can`t deliver the goods. By the same token, a watertight fulfillment process can`t carry a company if its Web site doesn`t attract and keep consumers." The alliance with San Francisco-based Organic is APL Direct Logistics` first with a professional services firm that focuses on the digital marketplace. APL Direct Logistics also has a working relationship with InterWorld, a leading provider of enterprise commerce software. "The direct sales channel is not a one-size-fits-all marketplace," said Mark Kingdon, Organic`s CEO. "We feel it`s very important to offer our clients a variety of solutions and to help them pick the scenario that most fully meets the needs of their business and their customers. Organic and APL Direct Logistics are proven experts at building what works best for customers." About APL Direct Logistics: APL Direct Logistics is the direct-to-customer fulfillment business of APL Logistics. APL Direct Logistics is a global provider of logistics and supply-chain management solutions for the e-commerce and direct sales industries. It provides fulfillment services such as transportation management, multi-channel order management and return of goods through state-of-the-art fulfillment centers and more than 100 logistics facilities throughout the world. APL Logistics is the supply-chain management arm of the Singapore-based NOL Group, which is engaged in logistics and global transportation. APL Direct Logistics was formerly known as GATX eLogistics prior to the acquisition of both GATX Logistics and GATX eLogistics by APL Logistics earlier this year. About Organic, Inc.: Organic, Inc. is a global digital professional services firm providing premium business solutions, including multi-platform user interface design and marketing, online media buying and management, software engineering and technical program management, systems integration, data analysis and reporting, inventory and supply change management and customer relationship management. Organic has worked with leading companies in the automotive, retail, financial services, media, and telecommunications industries. Organic, Inc. has offices in the U.S., Canada, Asia, Europe and Latin America.

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