Add-on to Marketplace Manager Product Exposure Service Increases Sales Potential by Learning Customer and Marketplace Behavior
SALT LAKE CITY, UTAH - July 3, 2001
Infopia, Inc., developers of Marketplace Manager, the first intelligent online product sales and exposure engine, announced the completion of their online storefronts which will provide merchants with a "smart" catalog and shopping cart system enabling more effective online selling. The storefronts will dynamically interact with real-time product listings on auctions and marketplaces created by the Marketplace Manager service.
"Our new storefronts are just another example of how we are pushing the envelope when it comes to using Artificial Intelligence to sell online", said Bjorn Espenes, chief executive officer of Infopia. "Traditionally, selling on auctions and online marketplaces has been too costly on a product by product basis for merchants with medium to large-sized inventories. Now, these sellers can increase return on investment more effectively with a smart-spending marketing alternative that learns how, when and where to best sell their products."
Buyers visiting Infopia`s merchants` storefronts will be presented with those products that have been determined to sell most effectively given what the Artificial Intelligence has learned about that particular buying situation. This "learning" comes from both previous buyers` behavior and from the products` performance on the growing network of auctions and online marketplaces where Marketplace Manager posts them for sale. Infopia`s storefronts will come included with the Marketplace Manager service, available for a nominal monthly subscription.
About Infopia, Inc.
Infopia, Inc. is a pre-IPO, high-growth Internet company and developer of Marketplace Manager™, an intelligent online product sales and exposure engine. Marketplace Manager uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level. Infopia`s unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop.
The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The Infopia system also provides an easy to use management interface showcasing extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions. Founded in 1999, Infopia has already placed product listings valued in excess of $2 billion. For more information call (801) 990-4700.
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