Ticketmaster.com and Apple Inc.’s iTunes Store have integrated album sales with concert ticket purchases. The program launched with a dollar-off discount applied to every digital album sold on Ticketmaster.com and fulfilled via the iTunes Store through Dec. 29, 2007. Apple is No. 15 in the Internet Retailer Top 500 Guide.
More than 700 musical acts with performances currently on sale via Ticketmaster are among the first to have their songs and tickets jointly available to online shoppers. Fans purchasing tickets at Ticketmaster.com to live performances by participating artists will have the option of adding a digital album to the transaction. Ticketmaster will provide a link to the iTunes Store where shoppers can download the album.
“The ability to connect live and recorded music, concert tickets and album sales is the future of the music business,” says David Marcus, senior vice president of music, at Ticketmaster. The collaboration between the two companies extends the music-plus-tickets strategy begun in 2005 when they first tied digital music to ticket sales for a Depeche Mode concert.
Ticketmaster and iTunes have a physical store tie-in as well by selling gift card packs exclusively at Target stores in the U.S. The card packages include two $25 gift cards: one redeemable toward tickets at Ticketmaster.com and one redeemable for digital music at the iTunes Store. The cards have no expiration date and multiple gift cards can be used toward a single purchase.
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