Web sales grew substantially faster than same-store sales for Williams-Sonoma Inc. in the third quarter.
For the quarter, e-commerce sales grew by 17.2% to $266.3 million from $227.3 million in the Q3 of 2006. Same-store sales for Williams-Sonoma, No. 20 in the Internet Retailer Top 500 Guide, rose by just 1.1%.
Overall Williams-Sonoma reported net earnings of $27 million on revenue of $895.1 million vs. net earnings of $29.1 million sales of $852.7 million in Q3 of 2006. The web accounted for 30% of all sales, compared with 27% in the prior year.
“We are pleased with these results and believe they reflect what is unique about our business model – the strength of our brands, the power of our multi-channel strategy, and our proven ability to drive our business in difficult economic times,” says CEO Howard Lester.
Williams-Sonoma also says that about 55% of company-wide non-gift registry Internet revenue in the direct-to-consumer channel is driven by customers who recently received a catalog.
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