Siegler & Co. selects Scene7 On-Demand to Drive Online Sales and Reduce Production Time and Costs
Multi-channel retailer utilizing Scene7`s hosted "self-serve" rich media platform to add dynamic zoom, image sizing and eCatalogs across e-commerce website
NOVATO, CA - SEPTEMBER 27, 2005 - Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that gift, gear, and collectibles retailer Siegler & Co. is implementing Scene7 On-Demand (S7OD), a hosted self-service rich media platform, to add dynamic zoom, image sizing and eCatalogs to its e-commerce website, www.sieglers.com.
"We needed to improve the online customer experience as well as increase conversions from our online catalogs," said Carlos Calderon, Siegler & Co.`s manager of e-commerce," Scene7 provides us with a comprehensive platform that drives online revenues while at the same time drastically reducing time and costs by streamlining our internal web image and catalog production processes."
Founded in 1992 shortly after the dissolution of the Soviet Union, and headquartered in San Diego, Siegler & Co. specializes in unique gifts, gear, collectibles and memorabilia, as well as well as antiques, vintage artifacts and handicrafts. The company began publishing the Sovietski Collection catalog in 1994 which was re-launched as Siegler & Co. in 2003.
Siegler & Co. is utilizing Scene7`s dynamic zoom and image sizing for all product images across the website. Customers will now be able to select products and zoom in to view fine details, while Scene7`s dynamic re-sizing will help eliminate manual image production costs and speed time to market. "One of the key benefits that we see by utilizing the Scene7 platform is the ability to streamline our internal production processes," said Calderon. "We typically had to create up to three separate versions of every product image on our site, which is an expensive, time consuming, manual process. Scene7`s dynamic imaging capabilities will allow us to work with a single high-resolution image and automatically create all derivatives in real-time to the website, which should save us significant time and money."
Siegler & Co.`s online catalog previously consisted of static images with links to existing product pages and the company was looking to improve both the conversion rates and customer experience. After evaluating other online catalog offerings, Siegler & Co. selected Scene7 based on its flexible, self service environment for the creation and deployment of both online catalogs and product imagery, rather than having to rely on expensive third-party service providers. Scene7`s hosted rich media platform enables Siegler & Co. to self-publish their own eCatalogs, extending the reach of its print materials while adding the interactivity that helps drive a purchase decision. Added Calderon, "We looked at other online catalog providers, but Scene7`s self service platform provided us with a powerful yet easy-to-use toolset for all of our rich media production as well as a first-rate support staff - Scene7 was the obvious choice for us."
"We`re proud to name Siegler & Co. as a customer," said Doug Mack, CEO of Scene7. "Our hosted rich media platform enables our customers to take control of their web production process without having to utilize expensive technical resources. We`re excited to provide Siegler & Co. with rich media solutions geared to help drive sales while improving the bottom line."
About Siegler & Co.
Siegler & Co., headquartered in San Diego, CA, was founded in 1992 shortly after the dissolution of the Soviet Union. Mitch Siegler, the company`s President, began traveling to Russia and Eastern Europe more than a decade ago and soon discovered a treasure trove of products, which he felt would appeal to American consumers. The company began publishing the Sovietski Collection catalogue in 1994. In 2003, Sovietski Collection was re-branded and headed in a new direction as Siegler & Co. The new title expands the collection of gear, gifts and collectibles to global proportions, yet holds onto the character of the original catalogue. Siegler & Co. is a division of multi-title direct marketer, Direct Ventures, LLC. For more information please visit www.sieglers.com.
About Scene7
Scene7 - the market leader in automated rich media solutions for the web, email and print - enables companies to grow revenues, enhance customer experience and cut production costs. Scene7`s solutions are built on an integrated technology platform - for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy`s, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.
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