ENHANCEMENTS TO RESPONSYS ACQUIRE OFFER CLIENTS ADVANCED OPT-IN ONLINE CUSTOMER ACQUISITION AND DATABASE MANAGEMENT SERVICES
Upgraded Product Provides the Ability to Create an Integrated Online
Customer Acquisition and Retention Strategy for Optimized Interactive
Marketing
PALO ALTO, Calif., July 9, 2001 - Responsys, Inc., a pioneer in optimized interactive marketing solutions, today announced enhancements to Responsys
Acquire, the company`s premier customer acquisition service. In addition
to providing CPM opt-in list brokerage services, Responsys Acquire now
includes email append, electronic change of address (eCOA), and email name
prospecting including cost per acquisition/cost per click (CPA/CPC)
services. Responsys Acquire offers a broad collection of opt-in customer
database management services to help enterprises create an optimized
online customer acquisition strategy that rapidly builds and maintains
high quality opt-in customer databases.
"With Responsys Acquire, Responsys offers companies the benefits of the
full spectrum of interactive solutions," said George Wiedemann, president
and CEO of Responsys. "Our new and improved Acquire product offers
businesses the most cost- effective way to acquire active email addresses
and reconnect with lost customers. In addition, Responsys Acquire is the
only interactive customer acquisition product to be integrated with an
ongoing interactive customer relationship application - Responsys Interact
- to deliver very high marketing ROI."
According to Jupiter Research, one-quarter of every email database will
become obsolete each year. With Responsys Acquire, instead of losing
those customers, companies can reconnect with them at a success rate of
more than 25 percent. Responsys Acquire tracks multiple acquisition
solutions simultaneously, provides the fastest campaign reporting in the
industry, offers complete tracking of information as campaigns are rolled
out, and allows campaign managers to use information learned from previous
interactions in follow-up campaigns.
"Responsys Acquire enables us to reach people who have expressed an
interest in our jewelry and with whom we would like to establish or
re-establish an online relationship," said Alan Katz, general manager of
FCJV (Friedman`s/Crescent Jewelers joint venture). "Friedman`s now has the
ability to link our online marketing campaigns closely to our online
stores."
Responsys Acquire Product Areas
Responsys Acquire`s three new product areas address the major challenges
faced in online customer acquisition:
* Email append enables clients to append email addresses to their
offline customer databases, thus engaging offline customers in interactive
communications.
* eCOA allows companies to reconnect with lost customers who have
changed their email addresses.
* CPA/CPC name prospecting service is a results based service that
places the Responsys customer`s brand or offer in front of potential
customers. The client pays only for the customers acquired.
These new services compliment Responsys Acquire`s previously launched CPM
opt-in list brokerage offering, an email list service that provides
clients with access to trusted sources of opt-in email addresses.
Together, these services create a system for businesses to grow online
databases and increase acquisition return on investment. List members
only receive emails from the list owner and have the option to opt-out at
any time. Real-time reports provide a breakdown of acquisition campaigns,
allowing companies to determine their effectiveness and optimize future
campaigns. Additionally, acquisition efforts can later be integrated with
retention efforts, creating a single closed-loop program using the
Responsys Platform.
The Responsys Acquire product is available immediately. Pricing starts at
$50,000.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first - and only - company
to integrate comprehensive customer data analysis and management systems
with powerful, targeted customer interaction systems. This unique
combination delivers superior marketing return on investment by allowing
enterprises to adapt and optimize their online customer interactions in
real-time, based on the most current customer data. Responsys customers,
including Avery Dennison, BMW, Chadwick`s of Boston, John Deere, Lands`
End, MuseumCompany.com, Playboy.com and VeriSign, integrate the Responsys®
solution into their overall e-commerce strategy. Privately held,
Responsys is based in Palo Alto, Calif., with additional offices in
Portland, Oregon and London, England. Investors including Accel Partners,
Foundation Capital, Redpoint Ventures, RSA Ventures and Sigma Partners
back the company. The company is TRUSTe certified. For more information,
visit www.responsys.com, email info@responsys.com, or call (888) 219-7150.
# # #
Responsys, Responsys.com, Responsys Interact, Responsys Gateways and
Responsys Acquire are trademarks of Responsys, Inc. All other trademarks
and registered trademarks are the properties of their respective owners.
Nicole Osmer
Communications Manager
Responsys, Inc.
www.responsys.com
(650) 251-0165
nicoleo@responsys.com
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