Addition to the Team Expands Breadth and Depth of Company`s Marketing Know-How
FREMONT, Calif.-- July 9, 2001--Accrue(R) Software, Inc. (Nasdaq:ACRU), a leading provider of enterprise analytical solutions for e-businesses, today announced the appointment of Denise Senter-Loyola as vice president of marketing. The addition of Senter-Loyola complements recent changes in company management and adds a new level of expertise to the marketing team.
Senter-Loyola brings more than 18 years of global marketing management and consulting experience to the team. At Accrue, she will report to the CEO and work closely with top management to craft marketing strategies and programs that promote Accrue`s advanced e-business analytics technology. Senter-Loyola will oversee all aspects of Accrue`s worldwide marketing efforts including strategic planning, brand development, product marketing, promotions, marketing communications, and public relations.
"I recruited Denise to Accrue because she has a demonstrated ability to move rapidly and achieve results. Her depth and breadth of experience in all aspects of marketing will help us grow our business and maintain our leadership position in the e-business analytics space," said Jeffrey Walker, president and CEO of Accrue Software.
Prior to Accrue, Senter-Loyola worked for companies ranging from start-ups to Fortune 500 global information technology firms. At Indus International, a leading enterprise asset management software provider, she was vice president of marketing where she directed global marketing strategies and activities, and supported development of new offerings, pricing, positioning, packaging, industry analyst relations, and lead generation programs. In addition, she was a partner in Strategic Services with Computer Sciences Corporation`s (CSC) Consulting Group where she sold and led large-scale retail and business-to-business marketing strategy and customer relationship management (CRM) initiatives. With CSC Index, she directed marketing and business development for the Pacific Rim Region and successfully established a strong market presence for CSC in the Asia market. Senter-Loyola also held marketing management positions in the Financial Services and Retail/Commercial Services Divisions with EDS.
About Accrue Software, Inc.
Accrue Software (Nasdaq:ACRU) is a leading provider of enterprise-level e-business analysis solutions that help companies understand, predict and respond to online customer behavior. Accrue`s solutions enable highly targeted campaigns to improve the profitability of customer interactions across multiple touch points. Accrue has more than 600 customers, including industry leaders such as FedEx, Gateway, Dow Jones, Eastman Kodak Company, MTV, Macy`s, and Deutsche Telekom.
Accrue Software was founded in 1996 and is headquartered in Fremont, with regional sales offices throughout the U.S. International headquarters are in Cologne, Germany and Singapore. Accrue has strategic partnerships with leading e-business vendors, including Art Technology Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510/580-4500 and at www.accrue.com.
Note to Editors: Accrue, Accrue Insight, Hit List, and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
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CONTACT:
Ventaja Communications, Inc.
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