MARKETWORKS EXTENDS E-COMMERCE PLATFORM TO ADDITIONAL COMPARISON SHOPPING SITES
Shopzilla and NexTag Added to Automatic Channel Feed
ATLANTA (September 30, 2005) – Marketworks, a multi-channel e-commerce solution provider, today announces the integration of major comparison shopping sites Shopzilla (formerly BizRate.com) and NexTag with its sales management platform. These sites round out a comprehensive selection of shopping channels to which more than 4,000 Marketworks customers can automatically feed product information.
Through Marketworks’ channel feeds, online sellers now have instant reach to the leading shopping sites in the U.S., including Shopping.com, Shopzilla, Froogle, Yahoo! Shopping, and NexTag. In the UK, Marketworks sellers can market via Froogle, Shopping.com, and Kelkoo. Marketworks’ integration enables sellers to seamlessly feed sets of inventory, defined by the seller, to their shopping sites of choice. No data entry is required for products, as they are stored in Marketworks’ inventory system.
The access to Shopzilla and NexTag will enable Marketworks sellers to reach millions of additional shoppers. Both sites are offering special introductory credits for accounts set up by Marketworks sellers. Marketworks customers pay no incremental fee to Marketworks for channel feed functionality and pay shopping comparison sites per-click costs for the resulting traffic.
“The addition of Shopzilla and NexTag to our list of shopping comparison sites is helping drive more demand for our customers,” says Paul Lundy, Marketworks’ Chief Marketing Officer. “Marketworks is the perfect solution for a merchant to manage inventory and sales centrally. With these new shopping comparison channels, Marketworks now delivers access to over 400 million shoppers.”
Marketworks customers sell merchandise in high volume on multiple online channels, including eBay, Overstock.com Auctions and their own websites. With the Marketworks ecommerce software solution, these merchants can manage and automate core processes such as inventory management, check out, order management and customer communications.
About Marketworks
Marketworks is a technology, marketing services and training company that empowers businesses to implement and successfully manage a multi-channel online business. Through major marketplaces, shopping comparison sites, search engines, and storefronts, Marketworks delivers access to more than 400 million shoppers each month. Marketworks powers more than 4,000 businesses in 37 countries from its offices in the US, U.K., Germany and Australia. Atlanta-based Marketworks was awarded eBay’s 2005 Star Developer Award for facilitating more product listings than any other provider.
Media Contact:
Heather Graham
404-214-0722 ext. 103
hgraham@trevelinokeller.com
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