comScore Networks and Siebel Systems to Enhance Marketing Applications with Insight into Consumer’s Online Purchasing Behavior
Immediate Release
Contact:
Jim Carey
comScore Networks, Inc.
(703) 438-2301
jcarey@comscore.com
www.comscore.com
comScore’s solutions offer valuable behavioral data for building long-term, profitable relationships with customers
Reston, VA. (July 9, 2001) — comScore Networks, Inc., a provider of data-based infrastructure services to the Internet E-economy, and Siebel Systems, Inc. (Nasdaq: SEBL), the world’s leading provider of eBusiness applications software, today announced that comScore has joined the Siebel Alliance Program as a Premier Partner. As part of the alliance, comScore’s Customer Relationship Management (CRM) solutions will be integrated and validated with Siebel Marketing.
comScore’s Global Network Solutions provide detailed information regarding the online browsing and buying behavior of a representative cross section of 1.5 million people who have given comScore explicit opt-in permission to monitor their Internet behavior. Siebel Marketing provides a comprehensive suite of applications that enable marketers to strategically plan, manage and execute highly effective multichannel marketing programs. The integrated offering will add the dimension of web intelligence to outbound campaigns, and will enable joint clients to execute sophisticated marketing campaigns based on an enhanced profiling and segmentation of their customers. Companies will be able to develop more accurate and actionable customer profiles by analyzing the online behavior of comScore’s Internet users and anonymously mapping a variety of behavioral characteristics back to their own customer base.
While the Internet is the ideal channel for interactive, real-time, one-to-one marketing, businesses only know what their own customers are doing on their web sites. With complete knowledge of customer behavior, including interaction with competitors or other category relevant sites and online content, companies can optimize communications to individual customers to increase sales or enhance customer loyalty both online and off-line.
“When designing marketing campaigns, it is important to understand the behavior of like-minded customers,” said Magid Abraham, president, CEO and co-founder of comScore Networks. “By leveraging comScore’s insight into the purchasing behavior of Internet users, combined with Siebel Systems’ leading marketing and analytics applications and customer data, we can jointly provide a single source of information for tailoring products and service offerings to meet the unique needs of each customer. This enables companies to create, execute, and analyze world class marketing campaigns that deliver the right message to the right person at the right time and improve online and offline sales.”
“Many of our customers operate in a highly competitive marketplace. By giving our customers the ability to leverage comScore’s CRM Solutions through Siebel Marketing, companies will be able to target their customers in a way that increases their share-of-wallet and improves customer loyalty and satisfaction,” said Dan Lackner, Vice President and General Manager, Marketing Automation Products for Siebel Systems. “This provides our joint customers with a powerful and sustainable competitive advantage.”
The scope of the alliance includes joint software development and integration, marketing and collaborative sales programs. As part of the alliance, comScore and Siebel Systems will develop solutions across several vertical industries, including financial services and retail.
comScore has committed to integrating and validating its products with Siebel eBusiness Applications by Q4, 2001.
About comScore Networks
comScore Networks is a provider of marketing data-based infrastructure services to the Internet E-economy. Through its patent pending Customer Knowledge Platform, comScore provides a confidential, 360-degree view of more than 1.5 million Internet users’ behavior, including surfing as well as on-line or off-line buying. By leveraging this superior customer knowledge, comScore clients can optimize decision-making and fuel high-performance, multi-channel CRM solutions. comScore’s suite of services - including netScore, comScore Global Network Solutions, and comScore Private Network Solutions - provides enterprises with a detailed understanding of the demographics, surfing and buying behavior of today’s on-line consumers – including what they buy, how often, where, and how much they spend. comScore services are used by global leaders such as Microsoft, Kraft, Johnson & Johnson, GlaxoSmithKline, Hyatt Hotels, Dell and AT&T and Sears. For more information, please visit www.comscore.com
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