Peoplestreet Offers Veripost E-Mail Change of Address Solution, Enabling Users to Resume and Maintain Communication
Veripost Contact:
Strategic Advantage Public Relations
303-298-9630
Doyle Albee ext. 106
dalbee@strategicadvantage.ws
Jennifer St. Onge
303-642-4128
jstonge@veripost.net
Peoplestreet Contact:
PAN Communications
978-474-1900
Jerry Griffin or Nicole Wolf
peoplestreet@pancomm.com
Julie Gervais
617-475-1817
julieg@peoplestreet.com
Veripost to provide Peoplestreet customers with an additional way to stay
connected
SUPERIOR, Colo. and CAMBRIDGE, Mass. – July 9, 2001-- Veripost, the leading
e-mail change of address solution, and Peoplestreet(TM), a top provider of
Personalized Relationship Marketing (PeRM) Web Services, announced today a
strategic alliance that will offer the companies’ clients and users greater
control managing their professional and personal relationships. With this
partnership, Peoplestreet customers will be offered the Veripost service as an
easy way to reconnect with contacts after e-mail addresses have changed. Once
they have resumed contact through Veripost, customers can use Peoplestreet’s
Personal LiveCard Service to keep in touch with those contacts over time,
building their social capital. Together, the companies are revolutionizing the
way people stay in touch online and are offering an end-to-end contact
communication solution unmatched in the industry.
Peoplestreet provides individuals and businesses with Personalized
Relationship Marketing Web Services powered by electronic business cards, called
LiveCards(TM). The permission-based services enable individuals to stay in touch
with friends and family, while allowing businesses to enhance and expand their
relationships with their customers, prospects, partners and employees.
Peoplestreet LiveCards keep contact information current and provide a unique and
exclusive communication channel.
Veripost offers e-mail users a way to stay connected with personal,
business and online relationships following an e-mail address change. With more
than 30 percent of e-mail addresses changing each year, the Veripost service
provides a valuable tool for both individuals and businesses. It makes
consumers’ lives easier when changing e-mail addresses, and it saves companies
both time and money by helping them stay in contact with customers at their new
e-mail addresses. When an inactive e-mail box is discovered by businesses or
personal contacts, Veripost will provide a new address upon receiving permission
from the e-mail user.
The partnership will give Peoplestreet customers the option to sign up for
the Veripost service at multiple points in the registration and usage process.
“Whether it be a personal or business relationship, Peoplestreet users now have
a way to reconnect via e-mail once an e-mail address has changed,” said Alper
Caglayan, CEO of Peoplestreet. “Once they get reconnected through Veripost,
they’ll be able to stay connected with their Peoplestreet LiveCards, further
building their social capital.”
The partnership with Peoplestreet gives Veripost an introduction into the
Peoplestreet member base. With Veripost, members can reconnect with people they
have lost touch with, as well as opt in to share their own updated contact
information. “Our partnership with Peoplestreet helps both companies with our
missions to help customers get and stay connected,” said Eric Kirby, CEO of
Veripost. “Peoplestreet customers are focused on keeping in touch more easily,
and will likely be high adopters of our service. Increasing our customer base
through its service will make our overall solution more effective for consumers
and businesses.”
About Veripost
Veripost is a comprehensive e-mail change of address solution that provides
an easy way for businesses to keep in touch with customers following an e-mail
address change, thereby increasing customer retention rates and profits. The
foundation of the Veripost solution is the Veripost Network, a group of e-mail
marketing and data solution companies that share their e-mail address updates,
when customers give permission, in exchange for updates provided by other
network members. Based in Superior, Colo., Veripost is backed by SOFTBANK
Venture Capital and leading entrepreneurs. For more information, visit
www.veripost.net.
About Peoplestreet
Headquartered in Cambridge, MA, Peoplestreet is a leader in the development
of innovative Personalized Relationship Marketing (PeRM) Web services making it
easy for people to stay in touch and communicate with one another. The company
offers a suite of outsourced business services to strengthen marketing
communication, customer retention and loyalty as well as enhance online branding
initiatives. For the individual, Peoplestreet provides a Personal LiveCard
Service for keeping in touch with friends, family, and businesses. More
information is available online at www.peoplestreet.com.
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