Technology partnership streamlines data-driven optimization, enabling business users to setup WebTrends analytics and make content changes on-the-fly
PORTLAND, Ore., and BARRIE, On. - October 31, 2005 - WebTrends Inc., the global web analytics leader, and Hot Banana, a leading provider of Web Content Management (WCM) and Active Marketing solutions, today announced a technology partnership to streamline the end-to-end process of creating, analyzing and optimizing web site content and marketing campaigns.
With the integration of WebTrends® 7 directly into the Hot Banana Active Marketing Web Content Management Suite™, marketers are provided a single, easy-to-use solution to set-up and access WebTrends web analytics and manage web site content on the fly-all without any technical assistance. Hot Banana automates the process of placing WebTrends SmartSource™ tags on web pages, which saves valuable time, minimizes hand-coded errors and ensures that web sites are accurately coded for collecting the desired information. According to Forrester Research, ongoing tag maintenance was the biggest hassle for 27 percent of respondents to its first Web Analytics Peer Research Panel , and a year later 74 percent of users reported the problem as "the same" while 5 percent said the problem is "getting worse" (What`s on Web Analytics Users` Minds, May 2005). Also, businesses can minimize effects of cookie blocking and deletion and obtain more accurate visitor information through patent-pending first-party cookie technology in the latest version of WebTrends 7.
"The Hot Banana-WebTrends partnership will help us unlock the potential of data-driven optimization and improve our service to our customers by providing a platform for managing, producing, analyzing and optimizing our Web content," said Tim McTavish, CEO of InsureMe, a Denver-based consumer lead referral company for insurance professionals. "Tracking and understanding visitor behavior, marketing campaign effectiveness and general traffic patterns, and being able to easily act on that information is extremely important to us. The integrated Hot Banana-WebTrends solution greatly simplifies the process, enabling us to make changes more quickly and measure results every step of the way."
The streamlined approach offered by Hot Banana and WebTrends enables marketers to take full advantage of actionable information on visitor behavior and marketing effectiveness, and immediately leverage those insights making on-the-fly changes to web site content and marketing programs to optimize their results. WebTrends and Hot Banana have several clients already using the combined solution, including, WorldVision, Bell Industries, InsureMe and Beaver Machine.
"Hot Banana and WebTrends is the ideal combination for optimizing web sites," says Krista Lariviere, CEO, Hot Banana Software Inc. "Having the ability to easily make changes to the web site by taking direct action from WebTrends information has enabled customers to increase cross-selling opportunities, generate better quality sales leads and improve conversion rates. We`re delighted to be a technology partner of WebTrends, and we look forward to the next phase of co-development that will make the combination of content management and web analytics even easier for our clients."
Accurate and Comprehensive Analytics at their Fingertips
Customers of the integrated solution gain insight into the true value of having total control and visibility into the effectiveness of their web site content and marketing programs. Marketers can A/B test different creative, campaign offers and web page layouts on-the-fly to optimize on the best performers, leveraging easy-to-use features within WebTrends 7 such as comparative reports, Product and Campaign Drilldowns and WebTrends SmartView™, which superimposes complete conversions metric and visitor segment behavior directly on every web page or HTML email link.
"Our central goal is to make it easier for our customers to improve their business results, and our partnership with Hot Banana is another great example of us delivering on that promise," said Greg Drew, CEO and president, WebTrends Inc. "Whether it`s through the most accurate and complete analytics that help marketers answer not only what happened, but why and what they can do about it, or new and innovative workflow process improvements as offered through the integrated Hot Banana-WebTrends solution, our customers are assured of the shortest time-to-business value in the industry."
Availability
The Hot Banana-WebTrends integrated solution is available immediately, and is sold by both WebTrends and Hot Banana`s sales teams and select channel partners.
About Hot Banana Software, Inc.
Founded in 1999, Hot Banana powers web sites for more than 180 companies worldwide. Designed for non-technical users, Hot Banana is a full-fledged Web Content Management Suite designed to easily manage a web site`s content creation and publishing.
The Hot Banana Active Marketing Web Content Management Suite™ consists of the end-to-end integration of Web Content Management and Active Marketing™, with integrated WebTrends 7 and ExactTarget email marketing solutions. This makes Hot Banana an ideal solution for using the web site as a highly optimized eMarketing platform in corporate communications, branding, lead generation & conversion campaigns, customer self-help & retention programs, email, public relations and event-marketing programs. Hot Banana is available as Hot Banana On-Demand (Software-as-a-Service, or SaaS), or as Hot Banana Licensed. Clients include: InsureMe, Algoma Steel, Bell Industries, Parents Action for Children, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, visit www.HotBanana.com, or call 866-296-1803.
About WebTrends
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.
WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
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