Premier Running Shoe and Apparel Retailer Turns to ATG
for Accelerated Implementation, Faster Time-To-Benefit and
Personalized Service for Runners Worldwide
CAMBRIDGE, Mass., October 31, 2005 – ATG (Art Technology Group, Inc., NASDAQ: ARTG), the software provider behind the most consistent and relevant marketing, commerce, and customer service experiences, today announced that San Diego-based Road Runner Sports, the world’s largest running store, has selected ATG to provide hosting and full application management services for its deployment of ATG Commerce and ATG Content Administration on www.roadrunnersports.com and www.activasports.com.
Earlier this year, ATG announced ATG On-Demand, a suite of application hosting services that provide customers with unprecedented flexibility, convenience, and performance. ATG On-Demand delivers ATG’s award-winning marketing, commerce, and service/support solutions via application hosting and managed services, enabling customers to accelerate and maximize their ATG deployment. Further, ATG On-Demand customers reap the benefits of an application service provider (ASP) model that removes the traditional limitations on customization, integration, and security.
Road Runner Sports bills itself as “the world’s largest running store,” and services more than 1 million runners a year. Road Runner Sports has been highly successful at creating a rich customer experience online, complete with discussion forums, customer reviews, and strategic cross-sell/up sell features. With ATG marketing and commerce applications, Road Runner Sports expects to expand and build on its already leading-edge customer experience platform. Road Runner Sports is deploying ATG on both roadrunnersports.com and the company’s fitness gear for women site, www.activasports.com.
“Road Runner Sports is increasingly committed to providing the ultimate online experience for runners,” said Peter Taylor, director of eCommerce, Road Runner Sports. “With ATG On-Demand driving our online business from an outsourced perspective, we’re now able to focus completely on delivering an even richer and mutually profitable customer experience. Unlike other hosted solutions, there are no limitations on customization, integration, and security, so we’re able to provide a truly unique and stable environment for our customers as we seek to further differentiate our brand and establish dominance in the running shoe and apparel market. And ultimately, we’re confident that we will achieve our desired solution and services significantly sooner and at a lower cost of development and maintenance.”
“ATG On-Demand is a perfect fit for Road Runner Sports,” said Cliff Conneighton, senior vice president of marketing, ATG. “The company has already shown itself to be highly savvy and innovative from a merchandising, marketing, and customer experience standpoint. With ATG’s hosted and managed services handling the new site, the team at Road Runner Sports will have even greater freedom to be adaptive to their customers and market trends and deliver a truly world-class, customer-centric online experience. We are thrilled that the company has selected ATG as a partner, and we look forward to a successful implementation and longstanding relationship.”
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world`s most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom™ is the company`s strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG`s solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, USAA, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com .
© 2005 Art Technology Group, Inc. ATG, Art Technology Group, and ATG Wisdom are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or handle user volumes; that those customers leveraging ATG won`t have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the customer will not close additional business due to the implementation of the ATG product; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
Back...
