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Press Releases Tuesday, July 10, 2001   
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Luxury E-tailer Announces Profitability Within First Year of Site Launch

RICHMOND, Va., July 9 -- Richmond-based PoshTots.com is pleased to announce profitability after the second quarter of this year. A privately owned e-commerce company specializing in luxury children`s furnishings, PoshTots` unique catalog launched in November 2000 and now boasts the largest selection of children`s furniture and accessories on-line.

"The response has been phenomenal," states Andrea Edmunds, president and co-founder. "We have attracted worldwide attention." PoshTots repertoire of artisans and vendors has grown to include furnishings from Gracey Knight, Vermont Tubbs, Ciccone & Company and Status Furniture. Angel Baby by Legacy, Aubergine Home Collection and Peacock Alley linens are now available as are Patricia Dupont ceramic accessories and vibrant rugs from The Rug Market.

PoshTots` newly re-designed Web site allows site visitors to enjoy more than unique furnishings. The new design accommodates a variety of resources including contact information for muralists as well as editorial contributions from the PoshTots design staff. Parents will find space planning information along with tips for creating a fantastic child`s room.

During August 2001, PoshTots will partner with MaternityMall.com and BabyZone.com to bring expert design content to expectant mothers and parents shopping on-line. Through this partnership, both web portals will feature design-related articles from PoshTots staff along with opportunities to consult with PoshTots lead interior designer, Pam O`Hallaron.

Founded in 1999 by Andrea Edmunds and Karen Booth Adams, PoshTots seeks to create an on-line shopping environment for parents where a commitment to quality and artistry is paramount. Breathing new life into e-commerce, PoshTots takes a hands-on approach to customer service with custom merchandise, extraordinary craftsmanship and a knowledgeable, courteous sales staff.

CONTACT:
Andrea Edmunds
PoshTots.com
804-935-6188
fax:804-935-0844
aedmunds@poshtots.com

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