FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Sona Mirakian
e-SIM Ltd.
(212)725-9099
sona@e-sim.com
INVESTOR CONTACT:
Yaron Eldad
e-SIM Ltd.
+972-2-587-0770, ext. 1210
yaron@e-sim.co.il
E-SIM Receives an Additional $300,000 For The Rights To Use And Distribute E-SIM’s Electronic Manuals Production And Publishing Tool to an Expanded Far East Market
NEW YORK, July 11, 2001 -- e-SIM (NASDAQ:ESIM), the leader in advanced simulation technology for product design, Web-based customer support and marketing, announced today that it has expanded its relationship with Yamagata Printing Company, Ltd. Yamagata is one of the largest developers of product manuals in Japan, working with established brands such as Sony, Honda, NTT Group and others.
The agreement extends the geographic reach of the previous agreement to allow Yamagata non-exclusive rights to create and distribute JAVA-based Web simulations in select countries throughout Asia. Yamagata will begin to use e-SIM’s new Scenario Authoring Tool, used to quickly create narrated and richly animated product feature demonstrations.
In announcing the agreement, e-SIM’s President, Ken Dixon said, “We are pleased that Yamagata has decided to extend their relationship with e-SIM. This new agreement extends their reach throughout the Far East, which will help e-SIM’s technology quickly capture market share. The Far East holds enormous potential for success.”
Ryuji-Yamagata, President of Yamagata Printing Company, said, “We have found great success so far in using e-SIM’s tools to develop product simulations for our customers. The rights to new markets and new technology will increase demand and further differentiate Yamagata from the competition.”
About Yamagata Printing Co. Ltd.
Yamagata Printing Co. Ltd (http://www.yamagataprint.co.jp ) is one of the leading manual content developers in Japan. It has a history of more than 90 years in this printing of owner’s/technical manuals for the electrical and electronic consumer products, computers, motor cars etc. Headquartered in Yokohama, it has offices and factories in Tokyo, Fukushima, Miyazaki, Gifu, Niigata, and over the last ten years, it has expanded its operations overseas into Malaysia, Singapore, China, USA, and Europe. It now boasts a large list of famous companies as its clientele, among which are SONY, HONDA, NTT, FUJITSU, ALPINE, AIWA, HITACHI, JVC, NEC, CANON, NIKON and others.
From a traditional printing company, Yamagata Printing Co. Ltd. has over the years evolved into a manual content developer. It works closely with the R&D department of its clients in developing the manual contents for new products launch of its clients. The goal for Yamagata Printing Co. Ltd. is to be “Total manual solution service provider”. As a total manual service provider, Yamagata Printing Co. Ltd. has expanded the business areas into the document database and e-manuals business besides the conventional printing business. The company is making use of e-SIM’s technology by tapping into its in-house capabilities of the document creation support service team in Japan.
Yamagata Printing Co. Ltd. also receives RapidPLUS simulations directly form R&D teams for use as the basis of en electronic user manual, making use of RapidPLUS’s complete product life-cycle capabilities.
In line with technological developments, e-business and e-commerce, the licensing of the Java technology from e-SIM,will bring Yamagata another big step forward in its road to realizing its vision to become the leading total manual service provider.
About e-SIM
Founded in 1990, e-SIM Ltd. (NASDAQ: ESIM) (http://www.e-sim.com/) is the leading provider of advanced simulation technology for product development, Web-based customer support and marketing. e-SIM`s simulation technologies build off its RapidPLUS line of software products that enable product designers and engineers to expedite the concept-to-market life cycle, by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM`s proprietary technology enables the creation and distribution of electronic LiveManuals, ``virtual products`` that look and behave like real products, with interactive user manuals, over the Internet or intranet. e-SIM’s customer support Web service, LiveManuals (http://www.livemanuals.com), features its proprietary product simulations from multiple manufacturers, interactive user manuals, personal product folios for easy reference, comprehensive manufacturer support information and extended warranties.
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Certain matters discussed in this news release are forward-looking statements that involve a number of risks and uncertainties including, but not limited to, significant fluctuations and unpredictability of operating results, risks in product and technology development and rapid technological change, dependence on a single product line, extent of demand for the Company`s product, impact of competitive products and pricing, market acceptance, lengthy sales cycle, changing economic conditions, risks of joint development projects, dependence on key personnel, difficulties in managing growth, risks relating to sales and distribution, risks associated with international sales, risks of product defects, dependence on company proprietary technology. For a more detailed discussion of these and other risk factors, see the Company`s Form 20-F as filed with the United States Securities and Exchange Commission.
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