JC Wood Joins Fair, Isaac to Lead Business Development for MarketSmart Decision System
Veteran Technology Executive to Expand Role and Presence of MarketSmart in Financial Services, Insurance, Retail, and Telecommunications Industries
13 July 2001 (San Rafael, California, USA) Aggressively moving to secure its Fair, Isaac MarketSmart Decision System as the CRM platform of choice for a wide range of industries, Fair, Isaac and Company, Inc. (NYSE:FIC) announced today that JC Wood one of the most highly regarded senior executives in the technology industry has joined the company as vice president to lead the MarketSmart business development effort.
Wood comes to Fair, Isaac with more than 25 years executive management experience, most recently at Acxiom, Inc. where he led business development in the financial services industry. Earlier, he spent 17 years at TransUnion LLC, one of the top three U.S. credit reporting agencies, holding a number of senior management roles including CEO of one of TransUnion`s service bureaus. At Fair, Isaac, Wood`s initial mandate will be to expand MarketSmart`s presence in the financial services, insurance, telecommunications, and retail industries.
Tom Grudnowski, CEO of Fair, Isaac, said of Wood`s appointment, "I have great admiration for JC`s ability to build strong market presence for the companies where he has worked. JC has a unique capacity to see the full-scale potential of technology and then get people really enthused about how it can help their business. I am delighted that JC is here with us and have great confidence that he will provide real leadership and vision to the MarketSmart team," Grudnowski said.
In discussing his decision to join Fair, Isaac, Wood said he was attracted to the company`s approach to its markets. "On an overall solutions basis, Fair, Isaac has an extremely well-rounded approach to both the marketing and risk sides of its business. My goal is to work with all of Fair, Isaac`s business marketing units to successfully implement MarketSmart across industries and customer usage."
MarketSmart Decision System is the most comprehensive solution for multi-channel marketing available today. MarketSmart ties together the most critical aspects of CRM including data warehousing, analytics, multi-channel marketing, campaign management, data mining and decision technology to deliver customer-centric, channel-optimized campaigns that can be executed in hours instead of days. Fair, Isaac has developed specific versions of MarketSmart for the financial services, insurance, telecommunications, and retail industries.
MarketSmart helps companies execute strategic marketing campaigns across multiple channels, integrating the Internet with existing sales and marketing channels. Information collected at both push and pull touchpoints including email, direct mail, inbound and outbound telemarketing, Web sites and kiosks is transformed into real-time, customer-specific marketing actions.
Wood recently relocated to Minneapolis from Little Rock. He is based in Fair, Isaac`s Arden Hills, Minnesota, facility.
About Fair, Isaac
Fair, Isaac and Company is a global provider of customer analytics and decision technology. Widely recognized for its pioneering work in credit scoring, Fair, Isaac revolutionized the way lending decisions are made. Today the company helps clients in multiple industries increase the value of customer relationships. Fair, Isaac has made the Forbes list of the top 200 U.S. small companies eight times in the last nine years. Headquartered in San Rafael, California, Fair, Isaac reported revenues of $298 million in fiscal 2000.
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