EDDIE BAUER ZOOMS INTO SUMMER WITH VIEWPOINT TECHNOLOGY
Viewpoint Corporation Opens New Revenue Opportunities with ZoomView
New York, NY, - July 16, 2001 - Viewpoint Corporation (Nasdaq: VWPT), a
leader in digital marketing technologies and services, today announced that
Eddie Bauer is its first client to deploy the new ZoomView component of the
Viewpoint Media Player. Eddie Bauer, the specialty retailer and dynamic
e-commerce marketer, is debuting over thirty items online in ZoomView.
Select apparel, luggage and home furnishings now can be readily examined at
an unprecedented magnification. ZoomView enables customers to see a level
of detail that will aid them in making a purchasing decision.
"As consumers continue to shop online, the demand for a realistic
representation of products is paramount to drive sales," said Dave Feldman,
Executive Vice President of Marketing for Viewpoint. "We have found that
many companies aren`t leveraging their digital assets online and thus are
missing out on increased revenue or cost savings by not repurposing these
valuable resources."
ZoomView allows Eddie Bauer to showcase the quality of their products by
allowing customers to view such fine details as the stitching around a shirt
pocket, the tiny waffle pattern on thermal shorts, or a heavy duty zipper on
a piece of luggage. Customers can click on built-in zooms to view specific
product features or use the navigation icons including zoom in/out and pan
left or right.
"Viewpoint`s ZoomView allows us to use our existing images and develop them
into user friendly and effective zoomable images without adversely impacting
our site environment or performance," said Brian Walker, Manager of Business
Development at Eddie Bauer. "One asset of ZoomView is the preset zooms.
Preset zooms increase our ability to communicate the features and benefits
of our products in new and compelling ways."
View the Eddie Bauer ZoomView gallery at
http://www.viewpoint.com/ebzoomview_gallery.
About Viewpoint Corporation
Viewpoint is a leading provider of digital marketing technologies and
services. Viewpoint licenses its proprietary technologies for e-commerce
initiatives and provides a full range of professional services for
implementing enhanced digital rich media marketing solutions that integrate
online advertising, promotions and e-mail strategies. The Company is
headquartered in New York City with offices in Los Angeles, San Francisco,
Salt Lake City and Tokyo. Visit the Viewpoint Web site at
http://www.viewpoint.com.
About Eddie Bauer, Inc.
Eddie Bauer, Inc. is a leading international retail brand, offering casual
lifestyle products for grown-ups through its two retailing concepts: Eddie
Bauer® and Eddie Bauer Home®. Eddie Bauer products are for men and women who
seek versatile, classically styled, high-quality merchandise designed to
meet the wide range of their apparel and home furnishing needs.
Since 1920, Eddie Bauer has evolved from a single store in Seattle to a
tri-channel, international company with more than 580 stores, 110 million
catalogs and online Web sites: eddiebauer.com, eddiebauerhome.com,
eboutlet.com and eddiebauerkids.com. Eddie Bauer operates stores in the
U.S. and Canada, and through joint venture partnerships in Germany and
Japan. Eddie Bauer is a wholly owned subsidiary of The Spiegel Group
(NASDAQ: SPGLA).
This press release contains "forward-looking" statements as that term is
defined in the Private Securities Litigation Reform Act of 1995 and similar
expressions that reflect Viewpoint`s current expectations about its future
performance, and are subject to risks, uncertainties and other factors that
could cause Viewpoint`s actual performance to differ materially from those
expressed in, or implied by, these forward-looking statements. For
information about these and other risks, uncertainties and factors, please
review the disclosure contained in the Company`s filings and reports on file
with the Securities and Exchange Commission.
# # #
Viewpoint and Viewpoint Experience Technology are either registered
trademarks or trademarks of Viewpoint Corporation. Other product and company
names herein may be trademarks of their respective owners.
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