Active Decisions Real-Time Intelligence to Enhance
Research International USA’s Custom Offerings and Expand Distribution
of Active Advisor Product
CHICAGO, IL -- July 16, 2001At a time when custom market analysis and real-time data are imperative for companies to stay competitive, Research International USA (RI USA), a full-service custom market research consulting company, and Active Decisions, Inc., a leading supplier of eCRM decision support applications, today announced they have formed a partnership to address that need. RI USA will now incorporate Active Decisions’ Advisor Suite®, into its service line to enhance its offerings. The agreement will also facilitate and expand Active Decisions’ distribution of the product.
Active Advisor Suite is an online analytics service that delivers real-time market intelligence based on conjoint interviews with millions of consumers each month. Active Decisions’ innovative Web-based technique provides unique consumer data for in-depth analysis of markets, products, and customers, including buyer segmentation and competitive intelligence.
“This partnership with Active Decisions has opened up an exciting new data stream that RI USA can use to analyze trended results from tens of thousands of active buyer respondents. Marrying Active Decisions data with RI USA’s market research consulting expertise allows us to deliver actionable insights on brands and customers to our clients, adding value to our traditional custom research products and to the Active Advisor Suite,” said Alex Vayslep, CEO of Research International USA. “This partnership will help us
provide our clients with fast, efficient solutions to their most pressing and specific business and marketing problems.”
“We are pleased that Research International USA has incorporated Active Decision’s
solutions into its professional line,” said Jeff Dunn, CEO of Active Decisions. “By combining our expertise in technology development and our extensive data collection network with Research International USA’s deep understanding of client needs and methodologies, we have built a solid partnership that will provide our clients with answers to their market questions faster than ever before.”
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About Research International USA
Research International USA, is headquartered in Chicago, IL, with other offices in Cambridge, Miami, Minneapolis, New York, Phoenix, and San Francisco. RI USA delivers both domestic and international custom-designed research studies, large scale tracking projects, and seamless customer care solutions, with particularly strong experience in the consumer packaged goods, technology, energy, financial services, and telecommunications industries. For more information, visit RI USA`s web site at: www.riusa.com.
About Active Decisions
Active Decisions, Inc., is a leading supplier of eCRM decision-support applications. The company’s products increase customer revenues by providing automated sales assistance to drive higher ecommerce conversion rates and sophisticated market analytics to optimize the marketing and product assortment mix. Active Decisions products are designed for manufacturers and retailers of complex products, including consumer electronics, computer equipment, appliances, automobiles, and financial services.
Named a “Hot 100”` company by Upside Magazine, more than 80 Fortune 500 companies, leading portals, and ecommerce sites use Active Decisions technology to generate sales and to make critical marketing decisions. Active Decisions customers include Amazon, Best Buy Co., eBay, E*TRADE, Ford Motor Company, goodguys.com, Hewlett Packard, Intel, Lycos, McKinsey & Company, mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions (formerly Active Research) is based in Burlingame, Calif. and on the Web at www.ActiveDecisions.com and www.ActiveBuyersGuide.com.
©2001 Active Decisions, Inc. All rights reserved. Active Decisions is trademarks of Active Decisions, Inc. All other company and product names are trademarks of their respective owners.
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