NEWROADS INTRODUCES BILLBOARDS, AN INNOVATIVE E-MAIL MARKETING TOOL TO MAKE THE MOST OF CUSTOMER COMMUNICATIONS
Online Vehicle Provides a Unified Look, Feel and
Quality to Maintaining Brand Integrity Throughout the
Customer Relationship
GREENWICH, Conn. — July 16, 2001 — NewRoads, a
business process outsourcer of fulfillment services
that enable retailers and manufacturers to deliver
their products more efficiently to their customers,
today introduced Billboards, the latest service in its
suite of customer loyalty and promotion outsourcing
solutions.
More than 200 retailers, distributors and
manufacturers already tap NewRoads’ expertise for
every aspect of its fulfillment capabilities, from
customer order processing and shipping to returns
management , inventory tracking and customer service
support. With Billboards, NewRoads’ clients have a
natural extension to reach their customers more
effectively and more efficiently through direct
contact with e-mail marketing campaigns.
Working with the client to determine its target
customers and the content and style of its sales and
marketing materials, Billboards delivers the messages
via e-mail to this select list. NewRoads can then
track who opens the messages, who responds and who
ultimately buys as a result, feeding this critical
information directly back to the client’s sales and
marketing decision-makers.
“At NewRoads, we’re all about making our clients’
sales fulfillment operations work more effectively for
their business’ bottom line,” said David Himes,
NewRoads senior vice president. “We have the
experience, the domain expertise and the breadth of
offerings to ensure that their outsourced fulfillment
and customer marketing campaigns are conducted
seamlessly and with the utmost integrity.”
The NewRoads client has complete control of the
message delivery mechanism, design and content. With
Billboards, NewRoads just helps them to communicate
directly with their customer, on their terms. And,
since the customer databases and data-sharing
technologies are already in place as part of an
integrated fulfillment operation, there’s no need to
“reinvent the wheel.” NewRoads works with existing
information and infrastructure to generate results
quickly.
Billboards Features and Functionality
· HTML or Text messages
· Unlimited message customization and personalization
· High-capacity messaging up to 120,000 messages per
hour
· Variable offerings, based on customer data
· Fully integrated into order management systems
· Quick turnaround on campaigns and reporting
· Advanced HTML tags to identify opened messages
· Embedded links to Web sites for additional product
or ordering information
About NewRoads
NewRoads provides business process outsourcing
solutions that enable retailers and branded
manufacturers to enhance their brand image while
fulfilling customers’ needs more efficiently.
NewRoads integrates back-end technology systems with
warehouse-fulfillment capabilities to deliver
products, information requests and rebates to
customers who order over the telephone, via the
Internet, mail or by catalog. Based in Greenwich,
Conn., NewRoads operates a nationwide network of 20
facilities serving more than 200 clients, including
Victoria’s Secret, Restoration Hardware, Godiva, Avon
and Procter & Gamble. For more information, visit the
company’s Web site at www.newroads.com.
# # #
Shulamit Gershenson
Articulate Communications
617.628.2492
sgershenson@articulatepr.com
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