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Press Releases Tuesday, July 17, 2001   
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Nasdaq Delisting Hearing Scheduled for buy.com

Aliso Viejo, Calif., July 16, 2001 -- buy.com™ (Nasdaq:BUYX), The Internet Superstore™ announced that an oral hearing has been scheduled with a Nasdaq Listing Qualifications Panel on July 19, 2001 for the purpose of determining whether the Company`s common stock will continue to be listed on The Nasdaq National Market. Nasdaq has notified the Company that the purpose of the hearing will be to review both (i) the Company`s failure to maintain a minimum bid price of $1 as required by Nasdaq listing maintenance standards set forth in Marketplace Rule 4450(a)(5) and (ii) whether the Company is in compliance with the new independent director and audit committee composition requirements set forth in Marketplace Rules 4350(c) and 4350(d)(2).

The Company may be unable to satisfy the listing maintenance standards of The Nasdaq National Market, and the Panel may not grant the Company`s request for continued listing. Delisting, if it occurs, would be communicated by the Nasdaq Stock Market sometime after the hearing and would be effective immediately. If the Company`s common stock is delisted from the Nasdaq National Market, it may continue to be listed on the OTC Bulletin Board.

about buy.com
buy.com, The Internet Superstore™ and low price leader, offers its 3.8 million customers nearly 1,000,000 SKUs in a range of categories including computer hardware and software, electronics, wireless products and services, books, office supplies and more. Individuals and businesses can shop quickly and easily at buy.com 24 hours a day, 7 days a week. buy.com was named the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000) and "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001). buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information visit www.buy.com. buy.com™ and The Internet Superstore ™, are trademarks of buy.com Inc.

Safe Harbor Statement Under The Private Securities Litigation Reform Act Of 1995

This release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, include, without limitation, the risk that the company may not be successful in its request for continued listing and risks that if a delisting occurs, the company`s stock price may decline and the trading volume may decrease. Other risks are detailed in filings with the Securities and Exchange Commission made from time to time by buy.com, including its Annual Report on form 10-K, as amended, filed with the Securities and Exchange Commission on March 29, 2001, and its quarterly reports filed from time to time with the Securities and Exchange Commission. buy.com undertakes no obligations to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.

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Contacts:
Robert Price
(949) 389-2247
robertp@buy.com

Kathy Beaman
(949) 389-2247
kathyb@buy.com

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