Search engines, brand names and delivery services companies dot what Byte Level Research says are the top 20 web sites in the world.
“Over the years we have identified a number of best practices exhibited by the best global Web sites,” says John Yunker, president of the research firm that just published The 2006 Web Globalization Report Card. “These best practices not only improve the user experience globally but also result in Web sites that can be efficiently scaled to reach additional markets.”
The report rates 300 web sites across 22 industry categories, including retail, using a methodology that has evolved over the last three years to include a mix of quantitative and qualitative metrics. Byte Level Research uses what it has identified as five online best practices as the foundation of its scoring methodology. These practices include: web pages display quickly; content is in the user’s native language; content is localized for the user’s country and culture; localized content is easy to find; web design and branding is globally consistent.
According to the report, the top 20 web sites are:
- 1) Google.com
- 2) Wikipedia.org
- 3) HP.com
- 4) Cisco.com
- 5) IBM.com
- 6) Dell.com
- 7) Ikea.com
- 8) VolvoCars.com
- 9) DHL.com
- 10) Xerox.com
- 11) Cat.com (Caterpillar)
- 12) Scania.com
- 13) PG.com (Procter & Gamble)
- 14) AmericanExpress.com
- 15) Europa.eu.int (the European Union)
- 16) Deloitte.com (Deloitte Touche Tohmatsu)
- 17) TNT.com
- 18) Citi.com (Citibank)
- 19) Yahoo.com
- 20) PwcGlobal.com (PricewaterhouseCoopers)
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