Online electronics retailer eCost.com debuts syndicated content

Online electronics retailer eCost.com continues to overhaul its web site to improve sales.

In February, eCost.com announced plans to work with a syndicated content provider to expand its supplier base and increase the number of available SKUs from 120,000 to at least 360,000. Now the company, a unit of PFSweb Inc. and No. 111 in the Internet Retailer Top 500 Guide, has signed a content delivery agreement with Etilize Inc.

By leveraging Etilize’s content aggregation services, eCost.com will increase the size of its online product inventory and offer a wider range of brand name consumer electronics, says PFSweb CEO Mark Layton. “This integration broadens the product content we present to shoppers,” he says. “We can show detailed product specifications, additional product images and related accessories.”

ECost.com also is making other design improvements to its home and product pages, including the addition of more content above the fold, faster navigation, one-click access to mail-in rebate forms and faster page loads. “Etilize allows us to increase the number of products listed on eCost.com,” he says. The additional information with each product will improve product searches and assist our customers in making more informed purchases.”