Improvement Direct names a new marketing chief
Improvement Direct, a specialty web retailer with 17 niche home improvement sites, has hired Sean Cramer as executive vice president of marketing. Cramer’s new responsibilities at Improvement Direct, No. 165 Internet Retailer Top 500 Guide, include implementing online marketing plans, sales development, market research and some product planning.
Prior to joining Improvement Direct, Cramer worked at e-commerce technology provider Vcommerce Corp. as a senior marketing manager and worked on projects for various clients such as Overstock.com Inc. and Target Corp. He also has worked as director of Internet marketing at MyFamily.com and as director of product sales and marketing with About.com.
In March, Improvement Direct was acquired by Wolseley North America, a building materials supplier, based in Newport News, VA. Cramer replaces Craig Stilwell, a former company owner and executive vice president of marketing.
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