With online ads booming, Interactive Advertising Bureau adds three execs
The Interactive Advertising Bureau, a trade association for organizations involved in online, e-mail and other forms of interactive advertising, has appointed three new executives. Sherrill Mane has been named to the newly created position of senior vice president of industry services, Patrick Dolan senior vice president and chief administrative officer, and David Doty senior vice president of thought leadership and marketing.
“These three appointments are an important step toward strengthening the IAB’s management team to respond to the explosive growth of the interactive industry in the increasingly important role that the IAB takes as the voice of the industry,” says Randall Rothenberg, president and CEO. “Sherrill, Patrick and David, together bring tremendous experience and skill coupled with a shared vision for the future of the IAB and its pivotal role in the industry—we are thrilled to welcome them.”
Mane will focus on two major areas: complexity and cost reduction, and industry growth. She will work with agencies, web site publishers and vendors and be responsible for agency relationships and developing growth-oriented research. Mane spent 14 years at Turner Broadcasting, most recently as senior vice president of market strategy.
Dolan will be responsible for finance, operations, costs, compliance and risk management. He held senior administrative positions at DoubleClick In., The Locomotive Channel and most recently at the Early Learning Coalition of South Florida where he was executive vice president and chief financial officer.
Doty will be responsible for initiatives aimed at driving the growth of interactive advertising through enhanced communications with marketers, advertisers and others about the power of interactive media. He most recently was director of corporate branding and creative services at consulting firm Booz Allen Hamilton, and previously was president of Flatiron Communications.
The New York-based Interactive Advertising Bureau was established in 1996 and has over 300 members.
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