New board elected by Online Lead Generation Association
The two-year-old Online Lead Generation Association has elected a new board of directors for a two-year term. Dan Felter, CEO of Opt-Intelligence Inc. and one of the organization’s founders, remains chairman of the board.
Other board members include Jere Doyle, president, Prospectiv; Craig Johnson, director of advertising network, Monster.com; Eric Obeck, president, SendTec Inc.; and Josh Perlstein, president, ResponseMedia Products Inc.
“Two years ago this month OLGA was established,” Felter says. “At that time, my company and three others saw the need for a group that would advance the interests of the lead generation industry and advocate good business practices. The new board is composed of people who have been very involved with OLGA and have contributed much to its success by giving generously of their time.”
The organization develops best practices for online lead generation and co-registration, and lobbies regulators and legislators on these issues. Its web site lists more than three dozen marketing firms and advertising networks as members.
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