Amazon builds out its toy store with the Holiday Toy List
Amazon’s recently released Holiday Toy List feature is bringing the holiday season’s top toys, sporting goods and other products to life with new navigation tools and videos on every product page for the more than 450 items on the list. The list, part of Amazon’s toy store, shows toys in action in video clips that visitors can e-mail to family and friends – maybe even Santa.
The Toy List also gives shoppers the option of uploading their own video reviews of featured products as well as downloading and printing a list of every product featured. Using search functionality borrowed for the Holiday Toy List from Endless.com, Amazon’s dedicated shoe web site, shoppers can narrow or expand search results by age, gender, price, category, favorite toy characters and brands simultaneously.
"The Holiday Toy List is a place where parents can really engage and learn about the products their kids are asking for by watching interactive videos of the products and reading customer reviews and ratings from other parents." says Mark Randall, vice president of the toy and baby stores for Amazon.com.
Other Amazon.com features that can be found on Holiday Toy List pages include customer reviews, product recommendations, customer discussions and exclusive reviews from experts who have interacted with the toys. Additionally, parents and kids can create holiday wish lists and gift lists and add items with a single click from any product page.
"Amazon has made it easier than ever for customers to discover the perfect gifts for their kids, by creating the ultimate holiday toy destination that`s simple to use, convenient and fun,” Randall says.
Amazon is No. I in the Internet Retailer Top 500 Guide to Retail Web Sites.
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